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According to the Oxford advanced learner's Dictionary definition that “the state of being well and freedom from illness in body and mind”.

According to the Robert Hahn's(1995) that in Arabs culture poor health is considering divinity of Allah and people in society look him as shame. This theory more clearly present the factors of buyer society which influence his decision for a particular cure.

According to Usunier (1993) that Arabs gives more importance to Allah in case of each and everything, and the outcome of a task is not the responsibility of a person but it is the well or decision of Allah. This theory applies to the healthcare, business finally to every aspect of life.

According to Hollensen,S (1998) that it is very difficult to understand the culture due its differences, because one culture is very easy to understand but other will be complex to understand. The great problem is to understand the values and attitude of buyer in different countries. Culture encompasses every aspect of a person life. The people who are living in a family life (together) are more influenced by religion, legal, political, economical, technological forces. In different cultures different methods are used for leisure and reward recognitions.

This theory more relates to Arabia because the most population is Muslim are more deep in belief, before making any decision they consider the well of Allah, society and culture virtues.

According to (Burca et al 2004) that sensitivity indicates the differences between different cultures, and understands it objectively that one culture is not right or wrong nor inferior to one another but is different. This can create a long term business relationship. So it is important for international marketing to evaluate cultural assumption.

According to Usunier (2000) that Arabs are not taking responsibility for their work, when something goes wrong they will simply say “inshallah” (if Allah will)and the Arabs employees are passive and they do not care for job related problems.

It is very clear from the above statement the Arabs are not more serious about the daily life issues like work, personal issues and regarding their health issues. They put all the responsibilities of their all mistakes they have done on “God”.

According to (Jain, 1989) that culture impacts the marketing strategy on every dimension.

This statement clearly indicates that applying any market strategy in the Arabs, marketer needs to consider the cultural values, because Arab consumer are more loyal to their cultural and beliefs.

According to (Ricks, 1983) that the cultural influences are mainly impact on the decision process of consumer, that what to purchased, why, how, when, where and by whom.

This theory is more likely fit on consumer, that how influences impacts on the buyer behavior and t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。