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Devetag's model provides grounds for the consumer to choose between products “A” United Kingdom and products “B” (Home country) or other countries products or services in the market. Product “A” is a superior and expensive quality but product “B” is also compete the market with superior quality.

Devetag's model (1999)

In the above Devetag's model quality is expressed on y-axis and convenience (price) is expressed on x-axis. In the above diagram product “A” is competing product “B”. And the value of product “A” among the consumer is more than product “B”, the one reason of choosing product “A” of superior quality and high price is because the consumer thinks that “Give something and get something of value” is clear that when consumer decide to purchase a product or service then he expect that the chosen product or service will satisfy his needs. Product “A” has a good reputation in the market due to its quality and price, which makes the minds of consumers, that the product is reliable and meets the requirements of consumers. But in the competition of product “A” and “B” product “C” also exist in the market, shown in the diagram inside the box. Product “C” dominated by “B”, which is inferior to “B” in case of price and quality but still cannot attract more consumer compare product “A”. Product “A” demand among the consumers is due to proper advertisement and reputation in the healthcare market.

It is clear that in case of health care industry consumer always search the market where they can attain quality product or service at reasonable price.

This model is best suitable for decision making and to count the influences on consumer behaviour, because this model highlights psychology of consumer that how consumer choose the product or service among the different available products and services in the market, and how consumer gauge the quality of product or service and underline the importance of chosen product and then purchased it.

According to (Pekkala et al, 1983) that a reliable product needs to be introduce and advertise in the intended market before launching. It means that the product or service needs proper market segmentation, and also advertisement in the relevant business environment. It is compulsory that the marketers appreciate the culture of a country in which he operates.

It is clear from the above statement that culture should be consider when ever providing a service or product in the market of a country. Because culture plays an important role in promoting the product “A” and “B” which attract more consumer all over the world because product “A” is acceptable to the people of a country in which he operates. It clears that before launching or introducing any product or service the cultural values of a country should be considered.

According to Economist (2009) that NHS chief David Nicholson is planning to introduce improvement in the efficiency and productivity of NHS on larger scale. In coming 2013 NHS budget 15% of wealth will be spent on health care services in the UK to fulfil the rising demand with best suitable resources, thus the NHS will be consumer attractive organization in the world market, wil本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。