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Customer orientation requires that a company understand not only the present value to the customer, but also how this is likely to evolve over time.

Competitor Orientation: when an organisation focusing on its customers, so it is also necessary for an organisation to look that how a competitor is satisfying its consumer needs. An organisation needs to understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors in the operated market.

Interfunctional co- ordination: It is very important for marketing managers to develop marketing plan, which not only give promise to customers and marketing staff. But the marketing plans only develop for creating value products and services.

Marketing orientation needs to draw upon and integrate its human and physical resources effectively and adapt them to meet customers' needs.

Customers always pay attention that what an organisation is offering in the market which completely satisfies the expectation of consumers; product or service which satisfies the customer expectation must be of value. And when customer satisfies from the outcome of product or service it directly produces more chances of repeat business and dissatisfaction may lead to failure and negative experience which may limit the business of such an organisation.

Factors influencing buyer behaviour:

According to Usunier (2000) that before purchasing there is no concept of seeing, smelling and touching. This gives an idea about the shape, colour and space during the purchase in some cultures.

In the case of healthcare, when someone is buying healthcare he looks to certain points by knowing that purchasing a product will be not same to purchase a service. In case of healthcare there is no guarantee that an individual will get optimistic benefits.

The healthcare provider must provide in the market of healthcare some reasonable and attractive, competitive and consumer encouraging packages which attract the consumer to buy their packages like price, advance treatment, accommodation and high and quick service. It encourages the consumer that they are receiving the very best and high quality service available in the healthcare market.

Today's world is a hub of marketing and in every sector there is a trend of competition every organisation is trying to capture more market share by launching more consumers attractive packages, to promote and encourage their own product and service.

Devetag's model (1999) of consumer behaviour

This model is basically represent the industrial and corporate change is only brought here under discussion for the process of making decision and influences on the consumer behaviour in case of buying health care.

This model represents the different products or services and provides the grounds to the consumer to choose the product or service.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。