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s set prices for individual products on the basis of what they cost to produce, what the competition is charging and what customer are prepared to pay.

Price decision also involve deciding on the relationship between prices charged for different products within a firm's range and decision about the price strategy over time.

Place: it plays a very important role in decision making, Choice of right place for product or service to be launched. Customers mostly prefer to buy the product or service from the nearest distributor.

Organisation right decision of place provides an opportunity to customers to gain access to its products and services easily.

Promotion: promotion is a best source of communication for marketers to highlight or communicate the benefits of their product and service to their target market.

Promotion can be used by different methods like advertising, personal selling, public relation, sales promotion, sponsorship and by direct marketing method.

Promotion method should be not the same in every culture. It will be different according to the requirement of different culture where an organisation operates.

Fundamentals of marketing:

According to (Dwyer. F. R, et al, 1987) states that identification and satisfaction of consumer needs by providing a product or service of value to fulfil the consumer expectation by developing a proper marketing plan or strategy.

It is necessary for marketing managers to understand the position of their organisation. The marketing managers always plan and develop strategies for launching their product or service in market, before they should know about the position of their product or service in the market and factors which makes their product attractive and of value to the consumers.

According to (Kasper, 2001) that it is very important for an organisation to know when, where and how the consumer thinks that their product or service is different from other potential and current competitors in the market.

Porter's strategy of differentiation gives knowledge to an organisation that how they are different from their competitors.

Organisation must identify the customer orientation before developing its marketing strategy.

Benchmarking of customer, organisation and competitors in market are the key function of marketing, such a benchmarking move them to decide a differentiation strategy.

Elements of marketing fundamentals:

Customer orientation: It is very necessary for an organisation to understand in depth its target buyers, then develop or produce a product or service of high or superior value/ quality to fulfil the needs of customers. Customers are the only source who can accept or reject the product value or feedback from consumer is the absolute source for an organisation to know the value and position of their product in the market a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。