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mployment is a serious phenomenon. He explained to The Sunday Gleaner that once persons are unemployed they become involved in many different activities including criminal ones. As the HEART Trust NTA's slogan says: 'Education makes you trainable but training makes you employable'. The solution must be within the context of education and training.

A growing number of Jamaicans view higher production, more factories and investments as key elements which the country must use to overcome its economic woes and growing unemployment, according to the latest Gleaner-commissioned poll. The poll, carried out between September 15 and 24, showed that 61 per cent of participants saw hope for salvation through the opening of more factories. Conducted by Don Anderson and his team from Market Research Services Ltd., researchers interviewed 1,000 people aged 18 and over in all parishes. Mr. Anderson, in his analysis, pointed out that 'the poor state of the economy has resulted in growing unemployment as a greater number of firms are opting to lay off workers to improve efficiency or guarantee survival. Unemployment has been blamed for a number of national shortcomings, including high crime and violence levels.'

Previously people who lost jobs turned to informal commercial trading of imported goods as a lifeline, but as the economy deteriorates, this outlet will be under pressure. Surely, this crisis requires that we find more sustainable solutions.

As Jamaica celebrates its 50th anniversary of Independence, unemployment rate stands at 12.8 per cent. Unemployment strategies have to be predicated on an overall approach to expand the macro-economic framework. Therefore, Government must prioritize sectors and industries for growth and initiate policies accordingly. With additional technology to extract flavors and make value-added agricultural produce, Government must give incentives to export-oriented agro-industries, as the country moves forward in the next 50 years. Agriculture production is vital because of the need for food security. Markets must be explored for non-traditional agricultural exports. A business model of sports must be incorporated. Sport tourism must also be explored. Manufacturing sport apparel with the exclusive 'Jamaica brand' removes the issue of competition with cheap imports from Asia, because superior or prestige goods do not obey the same laws of supply and demand.

Given the strong work ethic of migrant Jamaican workers, the surplus can be absorbed by training professionals and skilled personnel who are in demand internationally. A system of bonding and remittance implications needs to be explored. Trade unions, employers and Government must coalesce, and other interest groups and social partners need to force policymakers to be more honest.

CONCLUSION
Based on the study that was carried out the researcher can safely said from the information gathered that unemployment can't be generalized, as being caused by just one thing, but it is caused by a variety of reasons. Some of the main factors are:

Relevant skills

Educational qualification

The Organization of choice

More emphasis should be placed in educating people and creating jobs.