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The impact of Blue Ocean strategy
Part one introduction
In a study of 108 companies, W.Chan kim and Renee Mauborgne have defined two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets .................................................................
Part two case study
The Blue ocean strategy is often be used in business management, Wisdom online project is an example of a blue ocean company. .................................................

Part three analyze and conclusion

Engineering Management
2:论文字数：1500words (Reference 不计算在内)
4:论文格式（essay or report etc.）：Essay5:需要几个Reference（APA or Harvard）：HARVARD
6.论文题目和要求:
Individual Essay
There are many New Age Management books in the management sections and lifestyle sections of Bookstores. Pick at least one that has been published since 2000. 
Critically analyse how this book (or these books) would help or hinder people from managing themselves, others, or performing their work better. Try and relate the contents to activities that you have experienced or undertaken in your life. If you make only reference to a single book your case will have to be argued well.
A critical analysis does not mean you must criticize it. It means that you argue why you make the conclusions about the text. You may agree with content, but a critical analysis will typically include reasons why others may not agree, and then through a structured argument you develop your position