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with the new one existing in the market. If we consider the e-commerce technology only, there have been many developments regarding the online transactions during the past few years and managers must consider the benefits of adapting these advancements as the new systems produce much better results and online shopping experience for the customers (Ledere et al, 1996).

Another hard issue faced by managers is the need for highly trained personnel who are equipped with the understanding of these new technologies. Once the decision is made and the new systems are in place, the need for keeping these systems updated is felt and search for qualified personnel is started who can do the job for the organization but this task becomes difficult as there are not enough qualified personnel in this short span of time when there are too many organizations searching for the same people. Furthermore the implementation of new systems also requires the training of the staff who will be going to operate or work on those systems. Along with this training, staff must also be familiarized with the benefits and usefulness of the new system so that they could be as comfortable with the new system as they used to be in the past.

Along with some hard issues discussed previously, managers have to face some complex problems in the form of soft issues while planning the IS strategy and development. These soft issues do not have any clear solution and managers always have to use their managerial instinct to find a way around these problems. One of them is the history and culture of the organization. IS planning always have direct impact on the cultural issues and to change the culture of the organization is not always the easy thing to do. Furthermore if in any case the implementation of the new system fails in its early stages, the mindset of the staff would be more towards the old systems and this will affect their motivation and willingness to work with the new technologies. One more soft problem to be discussed here is the affect of chain of command on IS strategy planning. Organizational groups are affected by bureaucracy and this tends to mould the IS strategy for their benefits.

Currently, ASDA Plc, utilizes IT to achieve its IS strategic planning and is committed to maintaining leadership through use of IT. The future is very dynamic. Innovation and creativity is the key for further utilizing information systems in the future, which improve its service and innovation as a means of achieving differentiation thereby maintaining its position as market leader. ASDA Plc, has actively managed and used IT in the past to acquire its position as the leader. Currently, ASDA has been paying full attention to thrash out the ‘hard' and ‘soft' problems on IS strategic planning by adopting new technologies in time and keeping in mind the trends of customers in different parts of the country. At the same time the company has trained its staff to work online so that they feel more comfortable while managing online transactions and they should be more comfortable when receiving customer's feedbacks to apply those suggestions in the e-commerce world.

ETHICAL ISSUES IN TERMS OF IS STRATEGIC DESIGN

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