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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-10编辑:felicia点击率:27433
论文字数:10600论文编号:org201506082234548933语种:英语 English地区:香港价格:免费论文
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摘要:战略管理规划对于当代市场竞争是极为重要性,能够提高企业的市场竞争力,推动企业的不断发展。这篇毕业论文主要研究Task Systems公司的战略管理.
a. Supplier power - A firm needs to gauge factors like supplier concentration and their bargaining power; differentiation of inputs; importance of volume flow; costs as well as threat of integration etc.
b. Buyer power - Firms need to identify the buying power of buyers; the demand; the brand/image; sensitivity to price; their willingness to buy substitutes as well as product differentiation, buyer incentives and concentration.
c. Threats of substitutes - A firm needs to determine whether substitutes are easily available to buyers or not; the price of substitutes and how buyers are inclined towards it.
d. Barriers to Entry - Established industry leaders may and may not enjoy absolute cost advantage depending on the structure of the industry. A firm needs to evaluate the barriers (or non-barriers) that will stop (or allow) newcomers from entering the industry such as regulations, economies of scale, capital requirements, brand, switching costs, distribution channels and absolute cost advantages.
e. Degree of Rivalry - The firm's position and how much competition it faces depends on exit barriers, concentration of rivals, fixed costs, value added features provided, differentiation, brand, diversity in competitors and the industry's growth potential (Porter 1980).
In this model, the firm is like a box impact by different forces. Competitive advantage is gained by creating barriers to entry and creating product value for long lasting shelf life. Sustainability is maintained by creating diversified products or segments to combat adverse effects of new entry. However, this, according to (Asker 1989),is limited in its scope in identifying sustainable competitive advantage as the model does not take into account of firm specific core competencies, how it uses its resources or assets. Long shelf life, according to critics, does not guarantee sustainability.
PESTLE Analysis
There is another model for gauging external macro environmental factors called PESTLE also known as PEST, STEP or STEEP analysis. This model has been introduced by Johnson and Scholes (1993). The acronym stands for:
P - Political
E - Economic
S - Social/cultural
T - Technological
L - Legal
E - Environment
This model is used to identify the macro factors that influence the organization and have impact on its present or future policy. The rationale is that businesses operate within its environment and are influenced by the factors that govern the environment. It must also be noted that these factors do not influence the organization as distinct separate factors but often as a combined force. The PESTLE analysis, therefore, is used to separate them to ease the process of identification of issues and challenges faced by the organization. Some examples for each of the factors are given by Johnson and Scholes(1993). However, this list should not be considered comprehensive as 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。