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ctive research approach is based on the study of sampling to develop theoretical frameworks. The inductive reasoning combines the fundamental nature of the research topic or issue and uses it to derive concepts, which may or may not have been studied earlier.

Alternatively, deductive research is defined as:

'the human process of going from one thing to another, i.e., of moving from the known to the unknown ... Utilizing what he knows, the human being is able to move to what he doesn't see directly. In other words, the rational person by means of what he already knows is able to go beyond his immediate perception and solve very obscure problems. Thesis the nature of the reasoning process: to go from the known to the unknown.' (Spangler 1986, p.101).

This approach is opposite to inductive as it takes into account of the theoretical framework to narrow it down to the topic or research at hand, based on common principles established by other researchers. Thus, the researcher studies what is known theoretically to arrive at what is not known in the case study.

For the purpose of this research the researcher has used the latter approach - deductive reasoning - based on the rationale that for a case study, a researcher needs to have knowledge of various theories and models beforehand. It is only with the knowledge learned beforehand that the researcher is able to deduce whether Task Systems has adopted strategic management concepts or not; and study whether the measures the organization has taken are congruent with sustainable competitive advantage practices as prescribed by theorists.

Moreover, the researcher considers this is an appropriate approach as it helps to determine where Task Systems has gone wrong, which has led it to face challenges for achieving competitive advantage, and to devise measures for resolving these issues.

Primary and secondary data

Information collection in research is critical for basing one’s analysis and conclusions. There are two research methods, which researchers adopt to generate information.

Primary research includes first hand observations, experiments or conducting surveys, focus groups or interviews for raw data.

Alternatively, primary research also can be carried out through qualitative or quantitative research. Quantitative research involves the use of statistical tools to study market information and for deriving or proving a theory. On the other hand, qualitative research involves the use of opinions written by theorists and scholars on the subject. There are various types of reading materials available in the form of books, magazines, newspapers, the Internet and trade publications, which provide the basis for literature review, and forming a framework for research (Myers 1997).

The researcher has chosen the latter approach as he/she feels that qualitative research offers holistic view on the topic of competitive advantage, and resolution本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。