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l interest, Nokia should cherish the tenet of mutual developing and win-win to direct its management in China. That is, Nokia should keep up with the progress of TD-SCDMA in China, and try to find opportunities to join the TD-SCDMA industrial league. Thus, Nokia can gain not only technology progress jointly with other league members but also establish a friendly image of industrial cooperator that early contribution to enlarge the industrial ‘cake’ will definitely return Nokia with considerably stable market share in the foreseeable future.

Depending on the deep cooperation with Chinese national industry, Nokia can hopefully really actualize its localization strategy and merge into local society. Thus, Nokia can achieve its rapid growth stemming from the future economic increase in China.

In conclusion, being qualified as member of TD-SCDMA will facilitate Nokia to win the Chinese market in the long run, and therefore conform to the radical interests of Nokia.

4、Strengthen R&D on smartphone and improve the technology reserve

Smartphone is an important type of handset that exhibits technology strength and enhances profit for manufacturer, therefore attracting extensive attention. In addition, the selling amount of smartphone in China will keep rapid speed with an estimated annually increasing rate of more than 50% in 2007 and 2008. Simultaneously, the estimated penetration rate of smartphone will be over 20%.59

As researcher Gartner estimates, although just 6% of global cellular handset sale is from smartphone today, by 2009 smartphones will rise to 26%.60 As China has turned into a global handset-manufacturing base for export, Nokia should utilize its Chinese industrial chain to grasp the fastest growth segment to mitigate its profit press.

In 3G era, along with the improvement of producing capacities on LCD and the effect of Moore’s law on chip’s progress, it is prompt to see large scale of decrease of smartphone price.

Naturally, the difference between smartphone and common handset will blur. Possibly, the alias of mobile phone is smartphone in the future.

It is believed that to be an early mover to the segment of smartphone will create competitive advantages for Nokia in the future mobile phone market in China.

Chapter 7. Conclusion on Report

Undoubtedly, it is well known in China that Nokia is the No. 1 brand among handset brands. However, before commencing this deep analysis, many of us just take it for granted that Nokia adopted some kind of right competitive strategies to achieve its current market position. It is so vague a concept that we just have no idea about the definitely industrial competitive environment and detailed strategic content adopted by Nokia.

Through the aforesaid analysis based on Porter’s model, we clarify the main threads of how Nokia maps out its competitive strategies and whether these 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。