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特许经营的商业策略Strategies Of Organizational Franchising [2]

论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2015-07-24编辑:huiyin点击率:11945

论文字数:3020论文编号:org201507151841492950语种:英语 English地区:美国价格:免费论文

关键词:

摘要:特许经营的运行,作为一种商业活动,现在收到了广泛关注。由特权授予者和特许经营人两者发起的商业活动,意味着他们一起适应外部环境,这是他们的一个竞争优势。特许人适应竞争环境中面临的挑战,同时保留特许经营体系的完整性。

to support by the franchisor of industrial activity and innovation by the franchisee.


文献回顾 LITERATURE REVIEW


A unique feature of the franchisees system is the circumstance it provides for the personality franchise. Bird (1989) explained that the literatures that describe the significance of the context of the industrialist in economic, political, technical, and cultural terms as well as the antecedent experience of the industrialist. Industrial direction is capture by the literature on corporate private enterprise, which discusses types of industrial activity within larger firms. Those include varying the rules of opposition as proposed by Schumpeter (1934), the formation of innovative businesses, and renewal or transformation (MacMillan & Block 1993). The extent of private venture in an ongoing firm depends on the firm provided that conditions for its emergence, specifically, creating an appropriate amount of slack or potential space in the system (Gulati 1996 & Kao 1989; Nohria). The prospective for such space is a natural feature of franchising. The franchise system provides an organizational context for the franchisee that can promote or constrain industrial attribute such as proactiveness and the pursuit of aspirations that exceed current resources (Prahalad & Hamel 1996; Friesen & Miller and 1984). Most of all franchisors identify that the system they devised and sold to innovative franchisees require constant variation and re-generation. Local environments are different, requiring some flexibility and thus some occasion for the person franchisee to innovate. The franchisor context may be supply a barrier for the franchise from changes in the world as clients search for different products and services, and as new competitor come into the market. However, franchisors progressively more distinguish that many information for new products and facilities in franchising come from the field (Love 1986).


A number of studies recommend that in the world opposition increases, firms enlarge their industrial performance. Franchisors face increased competition also are more likely to appoint in industrial strategies and to push renovation on the part of franchisees. Research indicates that franchisees may exercise industrial initiatives based on local knowledge that will result in competitive advantage for the franchise system (Human& Baucus 1996). For this, we also study the different aspect of maintain that franchisors provide for industrial activity support.


商业策略 Industrial strategy


Studies of Industrial observe a number of strategy that original firms accept (McDougall and Robinson 1990). Research as commercial private enterprise discusses the different no. of strategy that is connected with an developed direction. That include the destructive detection of prospect, the capability for regeneration and modify through elasticity and adaptation, the encouragement of modernization and creativity, and the propensity to take some degree of risk (Miles and Snow 1978; Stevenson and Jarillo 1990; p. 771) identified the specific strategies that are central to an industrial orientation as the degree of proactively, willingness to take risk as opposed to being risk averse, and promoting innovation. Proactive is defined as beating competi论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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