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论文作者:佚名论文属性:硕士毕业论文 dissertation登出时间:2009-03-27编辑:点击率:32435
论文字数:3000论文编号:org200903272215329507语种:英语 English地区:中国价格:免费论文
关键词:广告英语模糊性探析AnalysisFuzzinessAdvertising English
3. Fuzziness
From the advertisements in section 2.2,we can easily find that some unclear and vague expressions exist in the language of advertising. And the following is going to make a brief introduction about fuzziness.
In our daily life, how many hairs must a man lose before he is determined to be bald? How many seconds make up a “moment”? How much money do you have to earn to be “rich”? When is a pile of sand a heap? We all agree that one grain of sand is not a heap but that a million grains is a heap. Somewhere in between the pile must change from “non-heap” to “heap”. These indeterminate concepts are hard to logically define, and usually are changed, as the variation of time, place and people groups. For example, “ She is a pretty girl.” Maybe we need not to know how beautiful she is, just in order to convey useful information “She is pretty.” Thus, vague statements are provided where a more precise statement is called for sometimes. Most importantly, humans seem to be able to communicate quite well using vague terms.
Paul Therous ever trenchantly said, “Language is deceptive, and though English is subtle, it also allows a clever person with one alert to the ambiguities of English to play tricks with mock precision and to combine vagueness with politeness. English is perfect for diplomats and lovers.” Lakoff in his work also said, “ Some of the most interesting job is to make things fuzzier or less fuzzy. ” [7] Indeed, accuracy and determinacy of language occurs in the extreme, while uncertain and inaccurate language is often found here and there. Just based on the existence of uncertain objects and vague ideas, fuzzy language came into being. In spite of the unclearness, we seldom challenge the speaker to an exact explanation of the subject in question since these expressions are understandable and communicative enough in most cases. Thus, we can say, this intrinsic uncertainty in natural language is called fuzziness or vagueness .The following two definitions will help us have a clear mind of fuzziness.
Max Black wrote in his Language and Philosophy that “Vagueness consists in the ex本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。