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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2012-10-17编辑:anne点击率:2920
论文字数:2128论文编号:org201210171340518074语种:英语 English地区:英国价格:$ 33
关键词:Langham Hotelmarketing reportmanagement concept
摘要:In1860, Langham Hotel, which stood in the center of London, England was opened and since then, it has become the first truly "luxury hotel" in European history.
1.0 Introduction
Nearly a hundred years, it has always hosted the royal family, dignitaries, celebrities and became the model of luxury. Langham Hotel pioneered and continued the beautiful and elegant style and service of customer-oriented spirit till today. So far, Langham Hotel remains committing to continuous innovation spirit and purposes of providing excellent service.After it has been remodeled in 2009, Langham Hotel's business continued to maintain growth. In the year of 2010, the hotel has achieved an average occupancy of 75% on 350 rooms available (in 2009, it was 61% on 284 rooms available) and average room rate of£ 252(in 2009, it was £219) (Great Eagle Holdings Limited, 2010).
2.0 The management concept of Langham Hotel’s
3.0 Langham Hotel’s location and architectural style
4.0 Market orientation
5.0 Service offerings
5.1 Guestroom service
5.2 Spa center
5.3 Swimming pool
5.4 Fitness centre
5.5 Corporate social responsibility
6.0 Organisation and hotel ownership
7.0 Main revenue centres
7.1 Room
7.2 Dining
7.3 Meeting
7.4 Weddings
8.0 Conclusion
References
Donald, M. (2008). The Hotel and the City. Progress in Human Geography, 1(32),383 - 398.
Jorge, P. M., Enrique, C.C. and José, F. M. (2010). Strategy and Performance in the Spanish Hotel Industry. Cornell Hospitality Quarterly, 11(51), 513 - 528.
Five Star Alliance. (2011). The Langham London. Available online: (Accessed Dec 2, 2011).
Great Eagle Holdings Limited. (2010). Heritage Quality Opportunities. Available online: (Accessed Nov 28, 2011).
The Langham London. (2011). Location. Available online: (Accessed Nov 29, 2011).
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