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针对酒店行业的研究 Hotel industry research [4]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-02-25编辑:cinq点击率:8741

论文字数:1500论文编号:org201402231836272160语种:英语 English地区:瑞士价格:免费论文

关键词:Hotel industryIndustry Reportindustry research

摘要:With the economic and social development progress, the role hotel industry plays becomes more and more evident in the fast-paced rhythm of life. It can not only provide people with a great convenience, but also become an important part of communication.

are the main aspect of the cost. Reasonable looking on the relationship between costs and benefits is the basis of IHG long-term survival.
-The choice of location 
Statler Hotel originator has repeatedly stressed that the key to the success of hotel operations is the three elements: location, location, or location. Good hotel location is conducive to non-main business of supporting the community and at the same time makes it convenient for customers to shopping and consuming. Commercial district, transport hub and beside the high way are good locations. The location of most IHG hotels is very good.
 
-Supporting capacity –some business outsourcing 
Hotel highlights of professionalism and social, the rooms as the center, catering, business are the supporting. Generally in addition to the rooms (except the repast) are all outsourced. In order to improve supporting ability, many companies have adopted the strategic alliances mode to operate hotel or the social support way. For example, tiding rooms laundry services are outsourced. Restaurants generally provide breakfast, provided by the suppliers directly, no need to set up the Department of Food & Beverage. These outsourcings offer a lot of convenience and good quality service to the IHG.
 
-Brand and network

Chain management is another feature of the hotel, the victory in scale leads to the most substantial reduction in costs; the win in brand leads to the maximized the occupancy rate. Hotels often adopt the networks formation of strategic alliances to enhance market coverage. InterContinental Hotels and Resorts, Crown Hotels and Resorts, Holiday Hotels and Resorts, express by Holiday Inn, Stay Bridge Suites and Candlewood Suites, these famous brands bring a large number of earnings.


4.2 The Personality of IHG

4.2.1 Talented Staffs

Human Resources Trilogy: Compensation and benefits, Staff training, Corporate Culture are the Human Resources Trilogy, if you want to in the hotel industry "to find stimulating," Please join the IHG, if you want to enter a corporation which truly cares about employees, IHG is a good choice. This hotel wants to know not only what their customers think, but also the various genuine idea desires of the staff, complained, as well as the difficulties, also willing to make efforts to have all the problems of the employees. So the leads of IHG believe that the First of all, make good service to employees, attract, copy, retain talent, then they can offer high quality service to their customers, that is the reason why IHG enduring long-term global development. Before the convening of the 2008 Beijing Olympics, the current number of IHG hotels will expand from 57 to at least 125 in china. If per hotel need 300 staffs, there will be a requirement of at least be 20 thousand in china, whether it can find so many suitable persons is becoming a difficult problem in front of the Human Resources Director in china (IHGPLC, 2008).

The introduction of such a scale plan of the personnel will be enormous challenges of any business, would like to find stimulus in the hotel industry? Come and join the InterContinental Hotels Group, the rapid development of China makes people suffocation, Experience it with us!
Strong brands attract the talent: as the largest hotel management groups in the world, IHG can be the Big Ma论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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