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针对酒店行业的研究Hotel industry research

1.0 Executive Summary 摘要

With the economic and social development progress, the role hotel industry plays becomes more and more evident in the fast-paced rhythm of life. It can not only provide people with a great convenience, but also become an important part of communication.

 This main content of the report can be divided into two parts, first is to analyze the present operating classification of the hotel industry, the advantage and critical features of each accommodation type. The second part is to analyze the super 8 hotel case, talk about the “super 8” operating management and the reasons for its success. At last it will predict the future of this individual character hotel group.

2.0 Introduction

With the quantity of life improved, the hotel operators make their efforts to improve and expand the scope of services; improve the hardware equipment, that push the level of the hotel industry to a new height. The unique business model makes more and more detailed classification of hotels (Butler, 2008). The customers which they are facing also have a clear distinction. The motels face the persons who travel by car; the luxury resorts face the wealthy who want to enjoy their holiday; and the health retreats face the men who need be taken care of.

3.0 Report on Accommodation Types and Critical Features

At present there are many accommodation types in the diverse social, this report will introduce the motels, luxury resorts, health retreats, cruise liners and backpacker hostels.

3.1 The Motels

Motels, the original text from the English Motel, it is an acronym for motor hotel. The biggest and obvious difference between motels and hotels is that the parking place is connected with the bedroom. The first floor is used for parking and the second floor is used for resting which is the typical design for motels.
 Most motels are in the vicinity of the highway exit or the road far away from the towns and cities in order to facilitate the visitors who travel with motor vehicles or motorcycles (IBISWorld, 2009). The construction mode of the cheap motel is standard, In order to reduce costs, some facilities which are not needed and luxury decoration are omitted, offer the lowest driving business traveler and provide low-cost accommodation services to the families on vacation. Car travel, cheap motel living has become a kind of Western lifestyle. The statistics shows that more than 90% driving travelers love living in motel, especially the cheap motel. The greatest advantage is convenient, fast and cheap, the main consumer groups are the driving traveler.

3.2 The Luxury Resorts

As a special type of hotel in the world, Luxury resorts are very different from motels; they are well-known with luxury, leisure, and privacy and expensive. In the present economy wave, the luxury resorts leave the tourists unforgettable experience because their shape, location, service, size, design, operation are linked with each other perfectly.
The choice of location for all the hotels is very important, especially for the luxury resorts, because the location is in a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。