Food Tourism & GastronomyThe Beer Festival [2]
论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2014-03-11编辑:caribany点击率:9817
论文字数:3253论文编号:org201403101045431236语种:英语 English地区:中国价格:免费论文
关键词:Qingdao International Beer Festivalthe aimcorresponding recommendationsliterature review and methodologythe tourism destination
摘要:This paper has discussed the significant influence of Qingdao International Beer Festival on the destination Qingdao, and the interview was adopted as the research method. The aim, objectives, relevant literatures and methodology about the topic have been shown and the nature of the festival, the interview design, process and outcomes, and the impacts of the festival have been discussed including the political, socio-cultural and economic impacts posed by the festival on the destination.
& Haraldsdóttir, 2004; Hassan & Hall, 2003), in Canada(Telfer&Hashimoto, 2003) and many others nations (Haas, 2002).
Some examples about the networks in the food tourism can be found in New Zealand and Australia, in the meantime, in a lot of cases the well-established food sectors can be treated as a motivating factor in the development process of the less developed food tourism industries (Cambourne & Macionis, 2003; Smith & Hall, 2003). Similarly, the promotion activities of regional foods in shops and restaurants can be helpful in establishing competitive advantages in the local tourism industries (Smith & Hall, 2003; Cambourne & Macionis, 2003). The ‘Culinary Germany’ campaign which is launched by the German Federal Government in the late 1990s has been proved to be helpful in establishing the marketing initiative of the food tourism based on the supports from its website.The 'Tourism New Zealand‘s web campaign concentrates on garden, wine and food tourism which provides the comprehensive experience for the tourists with the supports of well established attractions such as food tourism and it has been proved to be quite successful.
Many areas and regions in the Europe, particularly for some places in Italy and France, utilize their special and unique reputation for food or wine to promote the tourism industries in the local areas.(Corigliano, 2002, Santich, B.,1999). While some other nations develop food or wine tourism to be a vital part of the tourism strategic plan such as are Scotland, Britain,Singapore , Canada and China (Telfer & Hashimoto,2003; Quan & Wang, 2003).
2.4 Methodology
The interview way of investigation will be adopted as the primary research method in this paper, the semi-structured interview approach was selected because of its flexible features. The interview is based on the aim and objectives of the research in this paper. There are many uncertainties regarding this issue, meanwhile, it is sensible to prepare some rough questions and then develop more detailed questions during the interview in this case.
3.0 Rationale and Discussion
3.1 The nature of Qingdao International Beer Festival 200
The Qingdao International Beer Festival is an international food and drink festival which is held once a year in Qingdao, China. This beer festival has a long
history because the Qingdao City itself is also famous for the Tsingtao Beer which is among the top 10 beer brands all over the world. Therefore, Qingdao as a destination, also has the convention of holding such beer festival during every summer season of the year. In the meantime, as a city famous for its sea view and sea food, Qingdao is also attractive for visitors during the summer season each year.
The intention of holding Qingdao International Beer Festival is to attract visitors from both inside China and outside China, meanwhile, to facilitate the cultural exchange between people from different parts of the world, to boost the development and enhancement of local economy and branding, finally, build Qingdao to be a morel international city. Since this festival has been successfully help for a long period and therefore it has significant impacts on the local area which is also the tour
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