英语论文网

gy which has been proved to be successful and has positively influence the image of visitors toward the Qingdao International Beer Festival and the city of Qingdao as the destination for visitors. 7Ps refers to process, people, product, physical evidence, price, place and promotion. The implementation of the 7Ps marketing strategy in the beer festival shows the attention paid to the satisfaction of visitors. The focus is on the whole process of offering services for the customers and visitors of festival, it should be paid attention to the fact that the requirements from visitors is crucial and vital ,putting the customers in the centre of the marketing process, it is a customer-oriented strategy. Besides this point, other elements in the 7Ps marketing strategy are some important for the festival. For example, the prices of products during the festival is made acceptable and reasonable for all visitors and the quality of products are of high quality and the range is wide enough to meet the taste of all sorts of visitors which show the 7Ps marketing strategy is adopted by the sponsor of festival properly.

4.2 Recommendations 

The paper recommends the festival to take the segmentation, targeting and positioning strategies in the marketing process of the festival in future.

The market segmentation could be seen as the strategy with which market division could be achieved, in which a process, the marketing managers decompose the whole market in relation to a sort of commodity into different segments of consumers through the market investigation and based on the diverse desires from customers, purchasing habits and behaviour. The market segmentation is based on consumers not products. After the market has been decomposed into several parts, the marketing managers will select a segment and then target this segment. Furthermore, efforts and resources will be targeted in the divided markets to set up advantages in the market. The market positioning refers specify and satisfy the various requirements from consumers. It focuses on looking for purchasing diversity of customers on the basis of the consumer psychology and purchasing motivation. On the basis of the above marketing strategies introduced and together with the already implemented 7Ps marketing strategy of the beer festival, it could be believed the sponsor of the Qingdao International Beer Festival could hopefully achieve a better outcome and functioning of the festival in future.

5.0 Conclusion 

This paper has discussed the significant influence of Qingdao International Beer Festival on the destination Qingdao, and the interview was adopted as the research method. The aim, objectives, relevant literatures and methodology about the topic have been shown and the nature of the festival, the interview design, process and outcomes, and the impacts of the festival have been discussed including the political, socio-cultural and economic impacts posed by the festival on the destination. Moreover, the marketing evaluation and corresponding recommendations have been offered. It is finally recommended that the sponsor of the Qingdao International Beer Festival could try to carry out the segmentation, targeting and positioning strategies in the marketing process.

Reference 
Boniface, P. (2003) Tasting Tourism: Travelling for Food and Drink. Ha本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。