英语论文网

l consider:
− your use of a rich picture and/or a cognitive map
− selection and presentation of appropriate tables and graphs
− use of standard statistical measures
− use of statistical tests (as appropriate given your background)
− interpretation of tables, graphs and statistics in language appropriate for managers
− development of clear recommendations based on the survey evidence
− recommendations for further research
− English language and the logical organisation of your report
General Report Guidelines
Reports usually contain the following sections:
• summary, briefly describing the objective of the study, the https://www.51lunwen.org/liuxuezuoyedx/methodology and noting the key results and recommendations;
• contents, listing the various sections;
• a description of the analyses, including the key results;
• a consideration of the management options;
• a description of further analyses that could be useful;
• conclusions/ recommendations;
IBUP04
• appendices containing the more detailed results (in sufficient detail that the logic of your analyses can be checked);
Include:
• page and section numbers;
• section headings to guide the reader;
• tables and graphs, clearly labelled with meaningful captions; it is often best to place key figures in the main body of the report (though if you have many figures these might be placed in an appendix);
• interpretations of your analyses intelligible to the average manager, i.e. do not just present results but explain the analyses and the significance of the results for the business in every day language.
Avoid the use of the 1st person: statements such as “I think…”, “I estimated…” tend to make the report sound too personal and less objective.
IBUP04
NECTAR FRUIT JUICES SURVEY
This questionnaire is designed to help us understand the factors you consider when buying a fruit drink. The taste is obviously critical but are there other factors which influence your choice? Please answer the questions truthfully. There are no right or wrong answers.
Tick One
Code
1
To which of the following racial or ethnic groups do you belong?
White/European
____
Asian
____
West Indian
____
African
____
Other
____
2
Are you male or female?
Male
____
Female
____
3
What is your current household income before tax and other deductions?
£
4
What was your age last birthday (in years)?
5
How many fruit drinks does your household buy each week? (a standard drink is 0.3 litres)
6
Please indicate whether you agree with these statements about factors that might influence your decision to choose a fruit drink: (1) strongly disagree, (2) disagree, (3) undecided, (4) agree, or (5) strongly agree. Circle one answer only for each statement.
SD
D
U
A
SA
(a)
“Food miles”, the distance travelled by the ingredients to get the product to my shop, is important.
1
2
3
4
5
(b)
I think that organic food and drink is best.
1
2
3
4
5
(c)
I do not worry about health recommendations (e.g. fat, sugar and salt content).
1
2
3
4
5
(d)
I always consider taste and whether my family will enjoy the drink.
1
2
3
4
5
(e)
Price is always significant.
1
2
3
4