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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-05-29编辑:Sam xu点击率:3431
论文字数:2700论文编号:org201205291458035595语种:英语 English地区:英国价格:$ 22
关键词:Businessinformation technologytourism
摘要:英国case study analysis-An E-marketing Plan for the Pennine Manor Hotel in Outlane,由英国英文论文代写中心提供目录资源展示,是Business studies研究方向的本科课程论文 BA Assignment。若有需求请联系购买。
代写英国论文题目:case study analysis(由英国英文论文代写中心提供目录资源展示)
论文语种:英文论文
您的研究方向:Business studies
是否有数据处理要求:否
您的国家:英国论文
您的学校背景:
要求字数:不少于5000
论文用途:本科课程论文 BA Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:
An E-marketing Plan for the Pennine Manor Hotel in Outlane
Outline
1.0 Present the situational analysis of the company in detail.
2.0 Define the e-marketing objectives and strategies, using the (SMART) framework.
3.0 Identify a brand awareness strategy.
4.0 Recommend relevant tactical approaches.
5.0 Include a brief production and tracking schedule for a 6 month period.
6.0 Develop a measurement strategy.
References
An E-marketing Plan for the Pennine Manor Hotel in Outlane
1.0 Introduction
In today's world, the development of information technology has become an important factor which leads to the rapid development of tourism, making tourism industry take a growing proportion in the economic income of all countries’. https://www.51lunwen.org/business/ Therefore, how to make better use of the Internet to promote the development of tourism is the problem which has been concerned by relevant enterprises and researchers.
In this report, it takes the Pennine Manor Hotel as the research object, through the SOSTAC system to develop an e-marketing plan to help the hotel to achieve the purposes of improving its brand image and revenue.
References
[1] Haemoon, O. (2000). The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions [J]. Journal of Hospitality & Tourism Research, 5(24): 136 - 162.
[2] Malin, B. J. (2011). A Very Popular Blog: The Internet and the Possibilities of Publicity [J]. New Media Society, 3(13): 187 - 202.
[3] Mizik, N. and Jacobson, R. (2007). Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context [J]. Marketing Science, 5(26): 361 - 379.
[4] Smith, P. R. anD Taylor, J. (2004). Marketing Communications: An Integrated Approach [M]. 4th Ed. London: Kogan Page.
[5] The Tourism Alliance Secretariat. (2002). The Tourism Alliance - Creating a Voice for Tourism. Available from: https://www.insights.org.uk/articleitem.aspx?title=The+Tourism+Alliance+-+Creating+a+Voice+for+Tourism [Accessed 1st April 2011] https://www.51lunwen.org/lvyouyingyulunwentimu/2011/1212/0938343370.html
[6] Woodward, T. (2000). Using Brand Awareness and Brand Image in Tourism Channels of Distribution [J]. Journal of Vacation Marketing, 4(6): 119 - 130.