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论文题目：A business development plan for Shui On
论文语言：English
论文专业：managemnet字数：over 2500
学校国家：U.K.
是否有数据处理要求：否
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论文用于：Master assignment 硕士课程作业
补充要求和说明：
assignment should include literature review, SWOT analysis and business strategy for doing business in China
 
 
A business development plan for Shui On in China
1.0 Executive Summary (100)
2.0Introduction (200)
Background of Shui On & Methodology of this report
3.0 Literature Review (400)
4.0 Situation Analysis (800)
3.1 SWOT Analysis    
3.1.1 Internal Strength
3.1.2 Internal Weakness
3.1.3 Opportunities
3.1.4 Threats
3.2 External PESTEL Analysis
3.2.1 Politic Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
4.0 Business Strategies of Shui On in China (800)
4.1 Corporate Objectives
4.2 Marketing Objectives
4.3 Target Markets
4.4 Market Segmentation Analysis
4.5 Implementation of Business Strategies
4.5.1 Product
4.5.2 Price
4.5.3 Place
4.5.4 Promotion
5.0 Contingencies and Controls (200)
6.0 References
7.0 Appendixes

A business development plan for Shui On in China
1.0 Introduction
The main purpose of this report is to create one business development plan for Shui On in the market of China. Shui On is created by Mr. Luo in 1971 over Hong Kong. Now it has developed to be one integrated company and extends its business into disparate fields, such as real estate, building materials such as cement, property management and so on. Since 1985, Shui On Group began its long journey in the mainland of China. Now it can be said that Shui On has great significance in the real estate market of China. This can https://www.51lunwen.org/business/ be seen clearly from its present organizational structure (attached in the appendix). What is more, it is also the largest cement manufacture in the Southwest of China. Along with the soaring development of China, Shui On grasps the great chance and opportunity to expand itself. Basing on the present macro-environment and micro-environment of Shui On’s development in mainland of China and Shui On’s own internal situation, this report would create one five years’ business development plan for Shui On, one medium-term business plan for a company. Undoubtedly for creating this plan, data approach and literature analysis would be two main methods used to guide the direction of the plan. 

8.0 References
Colin Barrow, Paul Barrow, Robert Brown. (2005). The business plan workbook. Kogan Page Publishers.
Colin Mason & Matthew Stark. (2004). What do investors look for in a business plan? International small business journal. Vol.22, No.3. P227-P248
E. Jerome McCarthy. (1960). Basic Marketing. Homewol, Illinls
Fried Harrison. (1999). Boom bust: house prices, banking and the depression of 2010. Shepheard-Walwyn (Publishers) Ltd
Huayi Yu. (2010). China’s house price: affected by economic https://www.51lunwen.org/InternationalBusinessManagement/2012/0212/1008404743.html fundamentals or real estate policy? Frontiers of Economics in China. Vol.5, No.1. P25-P51
Hung-Gay Fung, Jau-Lian Jeng, Qingfeng Wilsen Liu. (2010). Development of China’s real estate market. Chinese Economy. Vol.43, No.1. P71-P92
Peter Linneman. (1997). The forces changing the Real Estate industry forever. The Wharton Real Estate Center.
Rhonda Abrams & Eugene Kleiner. (2003). The successful business plan: secre本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。