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论文题目：Media Law Term Project
论文语言：英语论文 English
论文专业：advertising
字数：3000
学校国家：美国 USA
是否有数据处理要求：否
您的学校：University Of Central Oklahoma
论文用于：BA assignment 本科课程作业 

Report on Coca-cola’ Advertising

The report conduct a study on Coca-cola’s advertising activities in USA to find out rules or regulations that constraint a beverage product’s advertising activities. The results of the report may offer some applicable suggestions for beverage product advertising.

 
Outline:
I. Introduction
1.1 Advertising law in USA
1.2 Scope of the research
II. FTC Report on Marketing Food To Children
2.1 Protection children under 12 years old from advertising
2.2 Children obesity and beverage advertising
III. Coco-cola’s advertising
3.1 Print advertising
3.2 Television advertising
IV. Obscenity laws
V. Conclusion and recommendations

I. Introduction
1.1 Advertising law in USA
Nowadays, advertising has covered every aspects of people’s life. Advertising is criticized as the systematic distortion of the truth in order to sell more products and services. So there are various laws to prevent illegal advertising. The U.S. Federal Trade Commission has played an important role in regulating adverting in USA. The U.S. Federal Trade Commission has clarified conception of false advertising, deceptive adverting and improper advertising.

False advertising refers to anyone advertising with misunderstanding information, omission, or other information potentially misleading consumers (FTC facts for Business). Without any evidence that consumers are deceived, advertising performance https://www.51lunwen.org/marketing/2011/0607/1421067478.html can also be explicitly or implied. The key is to identify a false advertising is whether it conveys a false impression or not- even if the text impeccable. At this point, the reaction of consumers is the main criteria to determine whether it is a false advertising. In addition, it seems the U.S. Federal Trade Commission, although some ads are not switched with deception, but it can also be identified as improper advertising. What is improper ad? Improper advertising lack complete information or ad some of the other external features, for example, the advertising confirming the statement without the prior use of vulnerable groups (such as the elderly, children), and consumers choose the products because of advertisers or advertising hiding a competitor's products referred to important information so consumers cannot make a real choice (FTC facts for Business).

From these statements we can clearly see that the U.S. Federal Trade Commission developed advertising regulations in consideration of consumer protection very seriously.  As long as the advertising pose misleading and harm information, or make consumers difficult to make the right choice, either intentionally or unintentionally, whether obvious or implied, it is unscrupulous advertising which should be punished (FTC facts for Business). The regulations not only ensure that the interests of consumers and also play a vigilant role for operators in terms of advertising.

1.2 Scope of the research
Nowadays Coca-Cola advertising is facing regulations of Federal Trade Commission because of children obesity in America and other countries. The company needs to takes some proper strategy to readjust the advertising strategy.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。