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ompetitive strategies - overall cost leadership strategy, differentiation strategy and specific strategy. In the television media, the news media's role is not very clear boundaries, their specific competitive strategy adopted by many of blending common. Combining both theoretical market competition strategy, the basic competitive television news market strategy generally have the following.

First, the product strategy. News program production efficiency and quality, the theme selected in the program, coverage, production editing, style and other aspects strictly limited to specific channels can be expressed as specialization, columns personalized, program quality and so on. In order to adapt to market competition, TV news, the news media often journalists through technical improvements or improving the quality and reduce singled news broadcast time, or increase the information capacity per unit time, enhancing their competitiveness.
Second, the brand strategy. The purpose is to make the brand customers will be one of many competitors in product identification products out and raise customer awareness and recognition of the product. Television news media often by creating the gold medal presenters, the unique style of the program or programs of innovative themes and activities, trying to impress the minds of the audience, to attract viewers to watch the long-term.

Third, the cultural strategy. Here the so-called "cultural strategy" refers to cater to different aesthetic tendencies or cultural literacy needs of the target audience, making the appropriate style television news programs. TV news can be expressed as specific localization strategy, warmth strategy, entertainment strategy. The areas of expertise required for a higher audience, some of the television news or corresponding increase in news reports professionalism and depth of analysis, which in some military, sports television news is particularly evident.
Fourth, the organizational strategy. Including television news media team building, media resources integration. For example, some TV stations merge behavior, can improve the efficiency of news gathering and editing, full utilization of human and material resources, reduce consumption costs and improve competitiveness.
2.4 to measure the success or failure of the standard TV news competition
A reference to measure the success or failure of market competition there are many factors, the market share (ie, market share) is the most important measure. Market share refers to a company's sales (or sales) of similar products in the market share of a direct reflection of enterprises to provide goods and services to consumers and user satisfaction, suggesting that companies in the market in which goods position. Market share reflects the company's ability to control the market, the competitive position in the market and profitability. The higher the market share that business, the stronger competitiveness. Market share both a quantitative and qualitative features. The number refers to the market share market size, market share, market share, quality refers to the gold content, and market share can provide a number of benefits. Such benefits include both capital income, including income from intangible value. Customer satisfaction and loyalty is a measure of the quality of the market share of the two main criteria.

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