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ision news market competition, improve the evaluation system has not been established, but the evaluation criteria for the TV show has been a lot of academia or industry academic or professional explored. In the television program service market, the market share of the number of equivalent ratings, market share, with the quality of television programs Appreciation Index produced by the corresponding advertising revenue, including ratings and appreciation index composed of the current TV program evaluation application binary standards. Ratings are advertising airtime trading session trading standards, program management and internal television channel operated objective basis for buying and selling market in the program is based on the ratings "point fixing prices," the. Visible ratings in today's television media market occupies an important position. But only from television ratings considerations, the lack of in-depth viewing data mining, it will lead to excessive television media pursuit of economic efficiency, so as to meet the market and then to the vulgar, kitsch development, the formation of television media market vicious competition. Therefore, in order to change the phenomenon of blind obedience ratings, making television a more comprehensive and effective evaluation system, the introduction of the concept of appreciation index is very necessary. "Appreciation index" that is popular "audience satisfaction survey" to measure the audience for the program's preferences and levels of satisfaction. Some TV programs only for a specific audience, highly professional, so from the outset in the absolute number of viewers at a disadvantage. The introduction of appreciation index for this kind of television programs provide a more objective evaluation of the reference standard, and help advertisers target groups according to the characteristics of a targeted selection of advertising programs.

TV news programs are important types of television programs, one of the evaluation system and TV shows with standard evaluation system and standards are the same strain. Measure the success or failure of television news market competition standard is diverse, but around the television industry's two most fundamental evaluation criteria - social and economic benefits. Compared with other television programs, television news political stronger, suffered greater pressure of public opinion, social benefits more important than others, but in view of television news on television an important role in the economic benefits it is also a major consideration when evaluating . Results data analysis, I think, the success of television news market competition mainly from the ratings indicators appreciation index, cost-benefit indicators to measure these three areas.

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