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ppointed project. Other comrades heard of that and immediately sent his wife to hospital by taxi, after 15 minutes, his child was born. Hu Zhihua said that if with an appointment with someone, he can not go back on. His promising-keeping indeed moved all people around.
4. Honesty is the flagship of enterprises: Huang Guiti, male, 29 years old, high school, General Manager of Hainan innovation bookstore. The company was founded in 1999, with 4 years; there has branches of 11 stores, a business school, and a learning resort. He successfully introduced Li Yang Crazy English, appreciation education and other excellent projects. He provided materials first aid to disaster areas, carried out ‘Hand in Hand’ activities with 49 primary schools across the province. In 2002, he donated 150 million Yuan books to education system in Hainan. He was rewarded as ‘Outstanding Young Entrepreneur’ in Haikou City,’ ‘Ten Outstanding Young Manager of Hainan’. It is very impressive for the rise of innovation bookstore in Hainan. From that, Hainan has decent book, audio and video chain bookstores. Since the opening of Innovation bookstore, they always adhered to the principle of “virtue-based enterprises, credit-based management,' won a good reputation for innovation. Huang Guiti mentioned that they engaged in cultural industries, and responsible for spread of civilization, thus improving moral quality of all staff is a priority. He often quoted the words of ancients to educate employees, ‘those with less ability but with good moral quality can be employed, those with strong ability but with worse moral quality can’t be employed, and those with strong ability and moral quality will be highly recommended’. He understood that a person's moral quality in the social and business is very important, that if a person who lacks basic morality, even if they have better knowledge, it will be difficult to for them to become useful people to enterprises’ development. Innovation bookstore regarded ‘credit’ as the flagship brand, which was rewarded ‘2002 year (Five Star) Good Faith Unit’ by Hainan suppliers Federation, and also rewarded as ‘civilized integrity enterprise’ by civilized integrity enterprise evaluation group.
(B) Credit quality set brand image for core brand
In my memory, I can’t forget an enterprise named Tianshan Group. Tianshan Group is developed from Shi Jiazhuang. In the initial section of development, it received a great help and support from all walks of life in society. Today it became bigger and stronger which was involved in real estate development, commercial operations and property management. In CCTV's ‘Focus’ section, host asked him, what kind of feelings do you have to Shi Jiazhuang? Chairman Wu Zhenshan said, ‘we first want to be responsible for our natives in this land, so in addition as a entrepreneur we should do tax liability according to law, we must also base on sincerity and quality.’ More convincing is that you can see an monument without words in the middle of the yard once enter into Tianshan Group’s door, it is a symbol of Tianshan Group successful completed work units in five consecutive years. So why there must have the monument without words? Wu Zhenshan said, ‘I saw some of staff have relax thinking and proud feeling, and some employees said that the five consecutive years 100% is really very good, in order to do further strengthening quality awareness, I decide to erect a monument without words, if anyone wh