nts certainly take aim to look into Chinese market, so strong challenges we are facing will be unprecedented. Opponents will be more powerful than ever before, competition will be fiercer than before.
Not long ago, General Motors was shocked by financial crisis fiercely in headquarters, almost reached to brink of bankruptcy, but they did not give up increasing investment into Chinese market, we do not need to study why it happened, only need to see their attention to the Chinese market. In the future China market will stage a big and bad war. Foreigners used guns to 'bully' China before; they seized our market by ‘technology, capital, and management’. But what can we use to fight with them? That is professional competition. Can you take a step on the world stage, and achieve unimaginable core competence that others can’t go beyond? Your only pillar is professionalism, are you professional enough? Subtle differences are the key to success. (Fan Wuyong, 2000) ‘Professional’ in English means swear to God that is a career. What is the true meaning of professionalism? In short, professionalism is to do professional things with a professional heart, relying on excellent professional qualities and professional manners, eventually to realize commercial value and social value as an expert during ‘customer’ value-creating process. Professionalism for business strategy means whether in large or small enterprises, focus their core areas or become strong power in these fields will really hold vitality and competitiveness.
Lenovo recently entered the world top 500; Haier's internationalization is 5 years earlier than Lenovo, why did not Haier enter into top 500? The biggest difference between Lenovo and Haier in expansion is the specialization and diversification, Lenovo is nearly the synonymous of ‘computer’, but we can not find any news from Haier. Small enterprises can focus on their own small area of a certain industry to become hidden champions, such as a Twins Straw company in Yiwu, it’s international market share has reached 30%, domestic market share has reached more than 50%. Therefore, professionalism is the important principle of corporate strategy.
In the changing times, only paranoid survive. world is facing a changing environment of rules of games, traditions and customs in the past are constantly being shocked and subverted, and once changes go beyond scopes in the control of existing resources, corporate or individual will fall into fear and lost. Chinese entrepreneurs at this time must have super-power to seize decision opportunity. Otherwise, the fight will be fatal, move to another new high or rapid decline, and even disappear.
Chapter Six: Conclusion总结
——Credit quality and brand are weapons for Chinese entrepreneurs play active on the world stage
In recent years, China's state-owned enterprises continue to carry out deepen reform, management and innovation, economic efficiency has improved significantly. (Li Yining 2008) in 2007 sales revenue of state-owned enterprises amounted to 18 trillion Yuan with profit of 1 trillion Yuan. Core competitiveness of state-owned enterprises is further to enhance. Time and practice demonstrate the problem that how to stand in a top position for enterprises in competition. One of the biggest advantages for enterprises development in today's world is to set good enterprises image in products. Credit quality is essential; br
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