o can’t reach for good works, whose name will be engraved in the absence of the word to show shame, so that it can push our staff for striving excellent work. CCTV ‘Focus’ carried out this special report, playing a strong influence in national wide, Tianshan people kept on consecutive ten years of completion works 100% with high spirit of responsibility and perseverance, it become the pride of Tianshan people, we can say that monument profoundly demonstrates Tianshan Group’s concept of credit management.
Credit brand is adopted as a creed by entrepreneurs in a growing number; it is their heartfelt words after hard-working in the commercial sea. Facts also prove that faith can be perceived as the principles of all industries, it is also the understanding in looking at the global economic trend: industrial capital was driven by business capital, and commercial capital was controlled by financial capital. The only way to do capital accumulation from the market is only credit brand.
(C) Social effects from brand
Chinese economic today is no longer need to practice with general applicable technology, but should with advanced technology, core technology and key technology. At that time if you still obsessed with market for technology, naturally it will be as funny as marking the boat to locate the sword (a Chinese story). And in the development of a country, the purpose is not for technological progress in itself, it is an important means to promote productivity, steady economic growth and social development. Brand awareness becomes a viable enterprise competition after Chinese economy has made remarkable achievements.
Brand is a name, term, sign, symbol or design, or a combination for people to use. It just a LOGO, while being a true brand means the relationship between you and your customers, after all, the important factor is not what enterprises’ advertisement promised to the public, but what is the feedback people and enterprises responded. For enterprises, reputation is extremely important. In short, brand is the evaluation that people discuss in private. Benefits get from effects of corporate brand is called brand effect, it is a continuation of enterprise value in commercial society, in the current brand leading business model, brand means commodity orientation, business model, consumer groups and profits return. How to establish own brand for an enterprise relates to the future development of the entire enterprise, establishment of a brand should with strong resources integration capability, show to the public about the nature of enterprises. Establishing methods: advertising, public relations, daily sales, post-sale and pre-sales services have direct impacts on brand building. We can illustrate the problem with a concrete example. For example: Haier Group. Haier has been develop their
Logistics capabilities since 1999, set up a special headquarters
logistics forwarder, made remarkable achievements in just a few years and helped win the gold standard of Haier Logistics, created a reputation in China's logistics industry, played a positive role in the development of enterprise. Haier strides into the logistics industry, and has done quite well, Haier came into existence in the up and down environment in vigorously promoting the development of the logistics environment. Any enterprises is to constantly adjust their business policies and strategies for a certain business goal, Haier’s entering into logistics indus
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