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ands are corporate displaying image. Consumers can make better and more intuitive understanding business advantage via the display of brand credit quality. So the best way to understand enterprises is to understand credit and their brands.

A. Importance of credit quality
Currently, the most exciting thing is to know China's entrepreneurial spirit in the whole world. ‘Mainland China Rich List’ has conducted a survey showed Chinese entrepreneurs are all agree that, Credibility is the most important quality; the second is to grasp opportunities. (Zhang Weiying, 2009) said that these qualities are difficult to make a good order, because they can not replace each other. As a successful entrepreneur, honesty is the first quality of being a man, man should be honest, credit can’t create wealth, and man must be honest.
I also see some businessmen who do business as they have rock climbing, more climbing, more dangerous sense of threat they will have, there will be a sense of crisis oppresses on you. Once succeed, your power will be from constant sense of crisis, fear to be crushed. And credit is the most focused topic on entrepreneurs. Several practical examples can be corroborated.
Brand from credit: Deng chuanming is a male, 42 years old, JD, Senior Economist, president of Haikou Agriculture & Industry Trade (Luo Niushan) Company Limited. From March 1999 to January 2003, he was appointed deputy director of Haikou Free Trade Zone Administrative Committee, together posted with president of 'King of Gold Disk,' he reduced and cancelled large amount of debts, strengthened capital operation, standardized corporate governance, solved debt for the enterprises more than 14 billion Yuan, reduced losses of more than 8000 million Yuan, and dealt with more than 50 law suit cases, eliminated corporate delisting crisis. Deng Chuanming considered that, as a listed state enterprise and a national leading enterprise in agricultural industrialization, Luo Niushan focused on strict production standards and products quality when they competed for ‘civilized credit enterprise’, this was also a good faith interpretation of credit enterprise. Deng Chuanming said that Luo Niushan’s credit brand is gradually covered by joint efforts of staff. At present, ‘Luo Niushan’ is a more mature brand, which is known in Hainan families, becoming a symbol of healthy food, Luo Niushan’s ‘non-pollution’ agricultural products are very popular, and company has been appraised as a model of tax payment in Haikou City, established a good relationship with banks, even more, it is rewarded as credit bank AA grade from Provincial Industrial and Commercial Bank, Communication Bank and other units.
2. Credibility is the most basic ethical for entrepreneurs: Gu Feng is a male, 43 years old, undergraduate, senior economist, Chairman and General Manager from Hainan East Da Hui Starch Products Co., Ltd. In 1997, he founded Shangqiu Da Hui Food Co., Ltd in Henan province, successfully developed the feed production of pre-gelatinized starch technology with the cassava starch raw material. In 1999, Da Hui feedstuffs Co., Ltd. was founded in Hainan, firstly to create a feed-grade pre-gelatinized starch production technology with double roll in China. In 2000, Da Hui Starch Products Co., Ltd. was founded in Hainan, solved the local employment problem of 180 jobs, together with 5600 farmers planted cassava, and achieved poverty alleviation. ‘If the