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论文作者:留学生论文论文属性:作业指导 assignment guidelines登出时间:2011-04-22编辑:anterran点击率:5159
论文字数:954论文编号:org201104220937395830语种:英语 English地区:澳大利亚价格:免费论文
关键词:代写ASSIGNMENTMarketing Research
In addition, the implementation of category management by the major retailers means that, more than ever, there is a need for companies to develop products that are innovative and different from those already on the market, based on clear market trends. One of those trends is the growth of the healthy eating market, particularly for low fat foods, which has grown in the UK and is now worth £4.5m.
UK adults have reduced their intake of foods that are generally considered to be less healthy than others, such as cooked breakfasts, hot lunches and take-away food. A high percentage of adults (83%) eat fresh fruit during a typical day, and fresh fruit appears to be more popular with young people than it was in the beginning of this decade. There has also been an increase in the consumption of organic/health foods compared with the previous years.
To explore these trends and recommendations further, Food Company wishes to undertake tailored research into the healthy eating market.
THE PROJECT
Food Company wishes to commission research which will seek to identify specific opportunities and mechanisms to develop or re-launch products for the healthy eating market. These could be:
• New technologies
• Innovative Ingredients
• Improved product presentation and marketing
• Recipe modification
or a combination of the above. This research will identify market gaps, technologies and/or ingredients, for the Food Company, which could help to develop new products or modify their current product range to meet the requirements of the healthy eating market.
In addition, the research will include an overview of the requirements of four of the leading retailers and four of the leading catering / food service companies to include policy towards the provision of healthy eating products, market trends and perceived gaps in the market.
The overview will also feature a number of case studies featuring products that have been successfully targeted at the healthy eating market, with an assessment of why they have succeeded.
PROJECT REQUIREMENTS
The chosen MRO (Marketing Research Organisation) will be responsible for:
1) meeting with representatives of Food Company to gain an understanding of the company's product development strategy and capabilities, and to identify the company's objectives in participating in the project.
2) the design and delivery of the research
3) the presentation of the findings in written form, to include a general overview which will be made available to the Food Company only.
The report findings and any materials and visual aids, will require to be branded clearly with the Food Company logo.
THE TENDER
Please include in your proposal:
Executive Summary
Background
代写ASSIGNMENTProblem Definition/Objectives of the Research
Approach to the Problem
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