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e formula of market capitalisation is market capitalisation= share price*total equity.

3. Company Analysis 公司分析
3.1 Key performance indicator analysis
According to table 1, the revenue in current is ￡387,564,000 and ￡321, 921,000 in last year. In other words, there was greatly increase rate of 20.40% on revenue of Ted Baker. Specifically, the revenue of retail account for 79% (￡306.9m) of total revenue (p.8). The profit ratio before tax of retail in current year (12.8%) is slightly bigger than the profit ratioin last year (12.4%). Moreover, the operating profit / loss before exceptional items has increased 25.69% from the last year. Thus,the ability of producing profits of the company enhanced.
Table 2. The assets indictor
　 Current Year Last Year % Movement
　￡’000 ￡’000 　
Total assets 231,662 171,610 35.0%
Non-current assets 72,069 57,201 26.0%
Current assets 159,593 114,409 39.5%
According to table 2, in current year, there is great growth on the total assets of Ted Baker (p.62). In current year, the current asset has increased 39.5%, which accounts for great contribution on the increase of the total assets. Thus, this movement on assets help to achieve the production goal of Ted Baker to some extent.

3.2 Financial profitability analysis

Financial profitability refers to the enterprise profit ability, also known as the appreciation ability on the enterprise found or capital. In other words, financial profitability can be shown by the scale and level of business income in a certainperiod. There are six main indictors of financial profitability for general company: operating profit ratio, ratio of profits to cost, surplus cash cover, rate of return on total assets, return on equity and return on capital. For Ted Baker, earnings per share, dividends per share, PE ratio (price earnings ratio) and net asset value per share can be used to measure the financial profitability. In the following, we would show some key indicators of financial profitability on table 3.
Table 3: The Financial profitability of Ted Baker
　 Current year Last year
Operating profit ratio (p.95) 12.8% 12.3%
Surplus cash cover (p.95) 1.05 0.89
Pre-tax return on capital(p.95) 32.0% 33.9%
Post tax return on capital (p.95) 23.5% 25.1%
Earnings per share (basic) (p.95) 82.0p 67.2p
Dividends per share (p.95) 40.3p 33.7p
PE ratio ( price earnings ratio )(p.85) 16.48 16.23
Note:
Operating profit ratio = operating profit/revenue
Surplus cash cover =(Net cash generated / used in operating activities)/net profit
PE ratio =market price per share/earnings per share
Clearly, the higher the operating profit ratio, the stronger the market competition ability of the enterprise, the greater the potential for development and the stronger the financial profitability. There is slightly increase on the operating profit ratio, that is, the economic efficiency keeps steady growth. Surplus cash cover can reflect the guarantee degree of cash earning in the enterprise net profit of current period, which shows the quality of the surplus of enterprise. Generally, when the enterprise net profit is bigger than 0, it is good to make the surplus cash cover be greater than 1. The bigger the indictor, the greater contribution of the net i