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econd, ‘face keeping’. If you are interacting with Chinese, or doing business in China, you must have an understanding what the two words imply, because: they are so much part of the culture and code of conduct that people expect that you appreciate their importance; they can be quite different from the ways things are done from the international points of view.

 

HOFSTEDE’S CULTURAL DIMENSIONS:

In the Hofstede’s cultural dimension, score of Germany indicates power distance 32, individualism 69, masculinity 66, uncertainty avoidance 29, and long-term orientation 33 (Hofstede, 1980). In the Hofstede’s cultural dimension, score of China indicates power distance 80, individualism 20, masculinity 66, uncertainty avoidance 25, and long-term orientation 118 (Hofstede, 1980). Except to masculinity, all scores show almost the opposite tendency to score of Sweden.

 

Hofstede's Analysis of Sweden and China, (Hofstede website, 2003)

 

Hampden-Turner & Trompenaar:

According to this model, Germans are neutral while Chinese are emotional in their behaviour. Except

 

Key Dimensions

Germany

China

Neutral vs. Emotional

Neutral

 

Emotional

 

Specific vs. Diffuse

Specific

 

Diffuse

 

Achievement vs. Ascription

Achievement

 

Achievement

 

Internal vs. External Control

Internal

 

External

 

Achievement, Germans and Chinese differ in their behaviour.

 

Hess in China:

If we attended the Olympic Games in Beijing, we had to have noticed Hess's presence, as its light columns illuminate the way long the entire length of the promenade leading up to Olympia Park and throughout the public viewing area behind the Olympia stadium.

 

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