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浅析德国企业文化 [3]

论文作者：www.51lunwen.org论文属性：学期论文 termpaper登出时间：2014-12-05编辑：Cinderella点击率：4565

论文字数：1918论文编号：org201411161550141769语种：英语 English地区：美国价格：免费论文

关键词：cultureGerman企业文化文化差异

摘要：德国是一个以严谨著称的国家。见微知著，要了解德国文化，可以先从德国企业文化了解起步。德国企业倡导一种未雨绸缪的行为方式，不管是工作还是生活，都需要精确预期的规划，清晰明了的界限，本文从礼仪、规章、思维方式等方面对德国企业文化作了介绍。

ties in China, which we plan to significantly expand,' says Christoph Hess, CEO. Mr. Hess calls China the market of the future.

 

Having received the first contract for the Olympic Games, Christoph Hess is confident that more orders are sure to follow. 'It is extremely important to be physically present, so that they can study and understand the market.'

 

Cultural clash and conflicts:

In  every  cross border  alliance,  there  are  starting  points  of  potential  cultural  conflicts  and  misunderstandings.  According  to  researches,  cultural  differences  are  the largest problem and  source  of  difficulty  in  integrating  cross border  acquisitions,  and  cultural  differences  is  considered  by  35  percent  of  senior  executives  as  the  number  one  problem  in  cross border  acquisitions (Schneider and Barsoux, 2006). 

 

Sources of cultural conflict:

Ting-Toomey and Oetzel (2001) have depicted different sources of cultural conflicts:  - Cultural differences:

 

Misunderstandings related to different points of view and ways of communicating that come from cultural differences.

 

Assimilation vs. ethnic identity maintenance:

These are the competing needs of assimilation and conservation of cultural/ethic identity.

 

Power imbalance:

The manner power is distributed.

 

Competing conflicts goals:

Groups within the organization may have different goals and conflicts may arise while interacting.

 

Competition for scarce resources:

It’s the competition for the allocation of resources.

 

It is necessary that the German and Chinese managers are conscious of the sort of conflicts existing in order to manage them anticipatively and afterwards rapidly.  

 

Problems:

As Hess is going to China, they can face some difficulties regarding culture. Hess should adapt their marketing strategies to meet Chinese local consumers’ needs. The focus for marketing activities in China should be on culture-specific aspects.

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