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In Symbolic Exchange and Death,Baudrillard defines the concept of“simulation”as follows,“simulation,in the sense that,from now on,signs are exchanged against eachother rather than against the real”(7),which,according to Baudrillard,is“theemancipation of the sign:the elimination of this‘ancient’obligation to designatesomething”(7).Subsequently,Baudrillard further elaborates on the concept of“simulation”in Simulacra and Simulation.“Simulation simulacra:based on information,the model,cybernetic play.Their aim is maximum operationality,hyperreality,totalcontrol”(121).This means that,at this stage,the signified outside the sign disappears,and the sign no longer exchanges with the real but only with itself.At the same time,thesign covers the real through self-reference and self-generation and then constructs ahyperreality dominated by the sign.

In fact,this idea is already evident in Baudrillard’s early semiotic analysis of the consumer society.Baudrillard argues that the consumer society is a system of signs withhyperreal characteristics,and consumer activity is a process in which objects are givensign value and“consumers’consumption of objects evolves into the possession of signs”(Wang Dening 51).In other words,in the consumer society that pursues the sign value,signs become the subject and control everything.

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CONCLUSION

Philip Dick,one of the representatives of the American New Wave science fictionwriters,has written 44 full-length novels and 121 short stories throughout his life.Hisworks convey profound connotations and provoking thoughts.Although Dick won theHugo Award and John Campbell Memorial Award,it wasn’t until after Dick’s death thatDick became famous with the release of Blade Runner,which is a hit science fiction filmadapted from Dick’s novel Do Androids Dream of Electric Sheep?During his lifetime,Dick lives in hardship and turmoil.The extreme uncertainty of life makes Dick turn thefocus of his life to literary creation,in which he pursues the truth of the world.

In 1977,Philip Dick delivered a speech entitled“If you find this world bad,youshould see some of others”at the Metz International Science Fiction Festival.In thespeech,he mentioned the parallel universe,the matrix world,and multiple realities,claiming that people were living in a computer-programmed reality.This statementcoincides with the core of Baudrillard’s simulacra theory.Baudrillard believes that thehistorical development process of capitalist society has gone through a development ofcounterfeit,production,and simulation.The third order of simulacra,simulation,is astage where codes and models are generation principles.Technology and media,thesimulated machines,construct a hyperreal world 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。