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论文作者:51lunwen论文属性:文献综述 Literature Review登出时间:2008-09-11编辑:点击率:9272
论文字数:2643论文编号:org200809111419293932语种:英语 English地区:英国价格:$ 286
关键词:repeat purchasingloyalty programliterature review
Gilbert, D. (1999),"Retail Marketing Management", Pearson Education, London.
Grönroos, C. (1994), "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing", Management Decision, Vol.32 No.2, pp.4-20.
Grönroos, C. (1996), "Relationship Marketing Logic", Asia-Australia Marketing Journal,
Vol. 4, No.1, pp.7-18.
Gummesson, E., (1999), "Total Relationship Marketing: Rethinking Marketing Management from 4Ps TO 3ORs. Oxford: Butterworth Heinemann.
Hallowell, R., (1996)," The Relationship of Customer Satisfaction, Customer Loyalty
and Profitability: An Empirical Study" International Journal of Services Industry Management, Vol.7, No.4, pp.27-42.
Hansen, U. (2000), "Lost in relationship-marketing space: the limitations of relationship
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Hart, S., Smith, A., Sparks, L. & Tzokas, N.(1999)”Are loyalty schemes a manifestation
of relationship marketing?”, Journal of Marketing Management, Vol.15, pp. 541-562.
Helgesen, Ø.,(2006)"Are Loyal Customers Profitable? Customer Satisfaction,
Customer (Acti本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。