to evaluate if repeat purchasing by loyalty program members indicates emotional attachment to the store [4]|英语论文网

to evaluate if repeat purchasing by loyalty program members indicates emotional attachment to the store [4]

论文作者：51lunwen论文属性：文献综述 Literature Review登出时间：2008-09-11编辑：点击率：9271

论文字数：2643论文编号：org200809111419293932语种：英语 English地区：英国价格：$ 286

关键词：repeat purchasing loyalty program literature review

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O'Malley, L. (1998) “Can loyalty schemes really build loyalty?”, Marketing Intelligence & Planning, Vol. 16 No.1, pp.47-55.
Purdie, R (1996), "The Real Business Experience of Customer Loyalty", IDM Conference – Direct Marketing – The Customer Centred Future, London.
Rayer, S., (1996),"Customer Loyalty Schemes: Effective Implementation and Management" Financial Times Retail and Consumer Publishing, London.
Reichheld, F. & Sasser, W.E., (1990), "Zero Defections: Quality comes to Services", Harvard Business Review (September/October), pp 105-111.
Reichheld, F.F., (1996),"The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value", Boston, MA: Havard Business School Press.
Reinartz, W., Kumar, V., (2002),"The Mismanagement of Customer Loyalty",Harvard Business Review, Vol. 80, No. 7, pp. 86-94.
Rowley, J., (2000),"Loyalty Kiosks: Making Loyalty Cards Work", British Food Journal,
Vol.102, No.5/6, pp.390-397.
Rundle-Thiele, S., (2006),"Look after me and I will look after you", Journal of Consumer Marketing, Vol.23, No. 7, pp.414-420.
Sharp, B. & Sharp, A., (1997), "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns," International Journal of Research in Marketing, Vol. 14, No. 5, pp.473-486.
Stone, B.(1994),"Successful Direct Marketing Methods", NTC Business Books, Lincolnwood, IL.
Turner, J.J. & Wilson, K., (2006),"Grocery Loyalty: Tesco Clubcard and its Impact on Loyalty", British Food Journal, Vol. 108, No.11, pp.958-964.

Uncles, M. (1994), "Do You or Your Customers Need a Loyalty Programme?", Journal of Targeting Measurement and Analysis for Marketing”, Vol. 2, No.4, pp.335-350.
Verhoef, Peter C.( 2003), "Understanding the Effec本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。