to evaluate if repeat purchasing by loyalty program members indicates emotional attachment to the store [3]|英语论文网

to evaluate if repeat purchasing by loyalty program members indicates emotional attachment to the store [3]

论文作者：51lunwen论文属性：文献综述 Literature Review登出时间：2008-09-11编辑：点击率：9274

论文字数：2643论文编号：org200809111419293932语种：英语 English地区：英国价格：$ 286

关键词：repeat purchasing loyalty program literature review

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McGoldrick, P.J & Andre, E. (1997), “Consumer Misbehaviour: Promiscuity or Loyalty in Grocery Shopping”, Journal of Retailing and Consumer Services, Vol.4 No.2, pp.73-81.
McIlroy, A. & Barnett, S., (2000), "Building Customer Relationships: Do Discount Cards Work?", Managing Service Quality, Vol. 10 No.6, pp.347-55.
Morgan, R.M., & Hunt, S.D. (1994),"The Commitment-Trust theory of Relationship Marketing", Journal of Marketing, Vol. 58, No.3, pp. 20-38.
Noordhoff C., Pauwels,P. & Odekerken-Schroder,G.,(2004)"The Effect of Customer Card Programmes: A Comparative study in Singapore and The Netherlands", Journal of Service Industry Management, Vol.15, No.4, pp.351-364.

O’Brien, L.& Jones, C. (1995), “Do Rewards Really Create Loyalty?”. Harvard Business Review, Vol 73. pp. 75-82. 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。