英语论文网

Marketing Management in a Foreign Market
Table of Content
1. Introduction 1
1.1 Topic of the Report 1
1.2 Rationale 1
2. Literature Review 1
2.1 Marketing Theory 1
2.2 Culture and Its Effects on Marketing Management 1
2.3 Marketing Management in Chinese Culture 1
3. Managerial Implications 1
3.1 Marketing strategy Implications 1
3.2 Trade Opportunity Implications 1
3.3 Management Improvement Implications 1
4. Conclusion 1

1. Introduction
1.1 Topic of the Report
The fact that China has become the biggest and most lucrative market in the world, together with its accession into WTO, attracted most world top 500 enterprises of the world to build plants or agents here. They provide job opportunities for Chinese and tax for governments. At the same time, they brought fierce competition to domestic enterprises. How to survive and furthermore get stronger is an urgent task facing with the Chinese enterprises.

Conducting studies on Nokia will be helpful to other Chinese enterprises. Considering that mobile phone is one of the fastest developing industries in China, the report chooses it as its research subject. This report tries to analyze the cases about the marketing entry strategies represented by Nokia and find out the impact of Chinese culture on the mobile phone manufacturers' marketing strategies. The findings are believed to be helpful to both domestic and foreign mobile phone manufacturers to conduct their future marketing campaigns in China.
1.2 Rationale