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of marketing strategic, the situation marketing strategic of grade wine in China, includes the production, price, promotion, channel and service. Through the analysis and research the marketing strategic of grade wine in China, and found:(1)The marketing strategic is important for grade wine, particularly for the sale of grade wine. how to build the marketing strategic is also important to the company,.The channel includes the intensive distribution channels, decentralized distribution channels and exclusive distribution channels.(2)The quality of dealers will decide the effective of channel, and restrict the development of company, it is important to choice the dealers. The standard of company choice the dealers includes the sale ability and credit of dealers; the operation object and range of dealers; the operation and management ability of dealers. The potential growth sale of dealers.(3)the market strategic of grade wine company in China includes price strategic, production strategic, the promotion strategic, the channel strategic and the service strategic. (4)the mainly problem marketing strategic of grade wine in China includes not pay attention to the cultivation of the consumer market.not build the brand culture of grade wine.. not pay attention to collapse the other wine. Fourthly,Then take a case study, analysis the marketing strategic of this company, and found the disadvantage and advantage of marketing strategic of company, take some advises to this company. the grade wine company locate in the Shandong province of China, it was found in 2000, it is a medium sized company, which products the high grade wine. It includes the dry red、white and red roses. The covering area of company about 50 acres The yield of the company more than 10 million T, the company has one grade wine farm, it has development quickly and became one of the largest grade wine in China. the company has excellent marketing strategic, the marketing mainly dealers also has salesman selling. The salesman mainly collect and development the dealers, while not the build channel. the product sales to all of the China, the mainly sales outlets are Beijing、Shanghai、Shandong、Guangdong and Zhejiang. The company builds a perfect to process to make the marketing strategic. The company carry out the  The marketing strategic of company based on the green strategic and cultural strategic. It includes the production strategic, pricing strategic, promotion strategic, channel strategic and service strategic. The company has a successful marketing strategic due to carry out the green strategic and cultural strategic. The revenue, brand and image of company have a quickly development, the company also become a famous grade wine in Chia, and accept by many residual of China. But it also exist some problems. It includes the channel construction problem;the marketing strategic implement problem, the marketing team problem,  brand building problem.

In summary for the grade wine companies in Chian, the advises of marketing strategic as follow:firstly, the strengthening and improvement of the channel construction, change the dealers situation of company, as the improve of image and brand of company, and want to coordinate to more dealers, the company also change from total dealers to the regional dealers. Make the dealers have completely, and have more effective to the channel. Secondly, the limited of dealers, the range of sale are not all regional, and take本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。