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more channel, and make more consumers know the brand of company, and take more marketing ratio. Thirdly, due to the different regional has different consumer customer, so the company should take different marketing strategic in different regional, fourthly, when the company build the channel, the company also should set up marketing company with dealers. Make the benefit of dealers and company consist, help and promotion the dealers to build the channel, and enlarge the grade wine market. Due to the joint venture company, the company should carry out the profit sharing and substitute the channel strategic, and improve the ratio of profit to the operation, and learn the advantage of others dealers. Fifthly, consider the unified and effective of marketing strategic. The company must strength the organization and management system, build the science and strictly management system, clear the responsibility of staff. Develop positive marketing culture, establishment a scientific. Rational and effective corporation values. Sixthly, improve the quality of sale staff, the sale staff must learning the knowledge, the experience employees must teach the few experience employees. Integrate the sale staffs, the marketing strategic should also flexible, promotion the sale staff to improve the effective of company. the company should also have excellent assessment mechanism. Seventhly, rebranding, enlarge the effective and brand, the company should respond to the market change actively, and re-panning and brand extension. And increase the image of brand, the reasonable brand extension will benefit to the new production to the market. Consumer always trend to choice familiar with the production. Reduce the purchase risk. The exist brand can has positive effect to the new production, and increase the marketing share, and easy accept by the consumers, and enter into the market. The successful brand extension will benefit to enlarge the effective and reputation of brand. 
Keyword: China's grape wine industry, market analysis, marketing strategy

Catalog

1 Introduction 6
1.1 Background 6
1.2 Literature reviews 7
1.3 The object and interest of research 8
1.4 The methodology of research 9
1.5 The content and structure of paper 9
2 The analysis of grape wine market in China 10
2.1The situation of grape wine market in China 10
2.2 The feature of grade wine industry in China 18
2.3 The consumer of grape wine in China 19
2.4 The completely of grade wine market in China 21
2.5 The SWOT analysis of grade wine industry in China 24
3 The marketing strategic of grape wine company in China 26
3.1 Some theories of marketing strategic 26
3.2 the market strategic of grade wine company in China 28
   3.2.1 The price strategic 28
   3.2.2 The promotions strategic 30
   3.2.3 The advertising strategic 30
   3.2.4 The channel strategic 31
   3.2.5 The problems of grape wine company marketing in China 32
3.3 Cast study——the marketing strategic of a classic grape wine company in China 33
   3.3.1 The identifies of marketing strategic 36
   3.3.2 The marketing strategic of company 39
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