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ore important for products to capture attention, communicate effectively and in an appealing way in soft drinks retail outlets given the high competitive market environment and the observation that more consumers are deferring decisions about what to buy until they are in store. In order to optimise the probability of soft drinks packaging achieving this, we have argued that the pack designer and marketer need to understand the behaviours and norms of the consumer, the limitations of the senses and the culture.

When being confronted with too much choice of packaging options for new or current products, packaging professionals need to look at the package through the consumer's eyes.

Certain colours evoke certain emotions and send out meanings. When used correctly, the colour scheme could noticeably boost a product's sales .If ever a colour scheme is used incorrectly, the product could end up failing and not being sold.

We also found out that colours do not possess the same meanings in all cultures. By performing some type of basic research on the preliminary design, packaging professionals will be able to have a better idea of what will and will not work for certain people.

Finally, with competition among brands so close, packaging professionals need something to differentiate them over the competition.

By following these simple guidelines, package colour can be that edge.

At the end of the design process, we will have a package that will stand out, rise above the competition, and keep the consumer faithful to the brand.

ith Prime Minister Gordon Brown pledging his support for the Daily Mail's newspaper crusade against the humble plastic bag and Marks & Spencer to start charging customers 5p a bag, ethical and environmental initiatives are once again at the forefront of national debate.

Nearly 80% of the British public are taking steps to become more responsible consumers, driven by environmental and ethical concerns. As headlines over global warming, cheap labour and carbon footprints dominate the press, 77% say they are beginning to change their own behaviour to help safeguard the planet, according to research from brand consultancy Added Value, conducted by Lightspeed Research and Invoke.

While consumers may be changing their own behaviour, it transpires that many expect brands to be committed to social and environmental change as well. Some 80% of British consumers say it is important that the brands they buy are committed to acting in a way that can be considered socially aware or environmentally responsible.

British consumers believe brands can act more responsibly in a number of ways: committing to biodegradable or recycled packaging comes out top, with 78% saying this was important in terms of the brands they buy. 'Brands should ensure their packaging is minimal and recyclable,' one respondent says.

Marketers overwhelmed with how to begin tackling climate change could start by placing the 3 Rs - 'Reduce, Re-use, Recycle' - onto their marketing agenda. Packaged brands are largely responsible for the 30 milli本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。