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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2010-06-21编辑:vshellyn点击率:3632
论文字数:4500论文编号:org201006212101071166语种:英语 English地区:英国价格:$ 66
关键词:UNDERWEAR COMPANYcasemanagement
Content
1.Introduction …………………………………………………………………… 3
2.Analyze the marketing of using ( 4-7P), the products of L.A in UK …………… 3
3. Analyze the finance forecast, costs and planning how to create profits in L.A company
………………………………………………………………………… 5
4. The characteristics of goods & services L.A …………………………………… 7
5. Differentiation and positioning strategies of L.A……………………………… 11
6. Conclusions……………………………………………………………………… 13
Reference ………………………………………………………………………… 14
1. Introduction 留学生论文https://www.51lunwen.org/
In this case, I will make some ideas to show how can I running my new company of L.A. L.A is an underwear company that I plan to establish in UKAn organization’s success depends on its ability to identify to the changing needs of its customers and continuously respond to fulfill their need. Customers face a growing range of choice among underwear and services they can purchase and they make purchase decisions on the basis of their perceptions of the use of products including the perceived value-added services. Mowen & Minor (2001) defined consumer behavior as the study of the buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas.
Today, customers have higher and rising expectations toward the quality of product and services. Customers will inevitably gravitate to the offerings that best satisfy their individual needs and expectations. Therefore today’s market leaders are those who succeed in best satisfying their target customer. They are market and customer-orientated rather than product or cost-driven.L.A describes its positioning as a 'service provider", emphasizing the intangible benefit of "a better-living" while describing its tangible product as "a wide range of contemporary flat-packed underwear at an affordable price, good design and function". L.A understands that consumer’s life styles are changing constantly and hence the underwear is becoming more fashion orientated. Consumers want to change their underwear as they change their clothes - according to what is 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。