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Develop and maintain successful relationships with its target customers in order to capture a value from customers to create profit and customer equity.

Exploiting the opportunity to mace process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

4. SWOT Analysis

Situation Analysis

Internal Analysis

Corporate Social Responsibility at Marks and Spencer has traditionally been interpreted as a paternalistic regime for the large labour force of shop assistants which provides a provision of quality and value for money for the customers. As 90 per cent of these were women cared for by women supervisors, perhaps ‘maternalistic' would be a better word. The welfare facilities were no doubt appreciated by the Company's numerous retail workers (Chapman, S 2004).

Though the clothing market faced a difficult year many factors, Marks & Spencer remain the number one brand on the High Street. M&S continued to develop their brands, with particular focus on improving their value, while injecting newness and style across their ranges.

The three fold aim we had at the time of beginning the women's wear brands two years ago have been established and fulfilled successfully. They were mainly to clearly segment all our brands in line with our clear customer profiles; to keep our brands fresh; and to offer great quality and value at all price points.

‘In 2000 Sir Harry Djanogly, Chairman of Coats Viyella, announced to an incredulous textile world that it was no longer profitable to supply M&S. Then Charnos closed its dedicated factories for the same reason, whilst Bairds, Gents and Bentwood were axed by new bosses at M&S head office, and Dewhirsts sharply cut back and were forced to close several factories. The chain store group finally decided it could manage with three major British clothing suppliers (Coats Viyella, Courtaulds and Dewhirsts) but when the first of these severed the connection, M&S was left with serious problems' (Chapman, S 2004).

The market we are dealing with very little lead time so that we need to get new products into the stock more frequently than anticipated.

External Risks and Opportunities

Concentrating solely on the youth may not be the wisest thing to do. As the youth can be very unpredictable, moreover now the youth are sheltering back home due to the recruiting freeze. The demographic between the young and the retired will provide the best opportunities.

In our ageless society, for those in their late 30s and beyond looking or feeling young has retail appeal.

Appealing accessories will also help to put the limited collection to the main stream of sought after brand. Peroni's latest promotion offers customers the chance to win an Antonio Berardi leather laptop case (Birra di Moda), pitching this accessory as something aspirational and exclusive. In reality, a series of factors m本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。