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main objectives of the project are to make people aware of an item, feel positive about the company and remember it by giving their feedback.
The background to Change affecting the organisation:
Why most people readily accept change, the journey that they see and fear brings about a mixture of apprehension and confusion. The literature of change by several researchers tends to fall into several categories that emphasizes on Globalization, Social, Political, Demographic and Economic changes.
Organizational change is an empirical observation in an economy entity of variation in shape, Quality or state overtime. (Van de Ven and Poole, 1995), after the deliberate introduction of new ways of thinking, acting and operating (Schalk .et al, 1998).
The rate of change is not going to slow down anytime soon, if anything competition in most organization will probably speed up even more in the next few decades. (John. P.Kotters, 1996).
The general aim of change in an economy or organizations, are adaption to the environment. (Child and Smith, 1987).
Change is not applicable to any type. Change is change. Either changing from bad to good or moving from the bottom to the top. But some changes are easy while some are difficult. (Peter de Jager).
According to Chirot,(1994).Other factors influencing change ,which can result in different outcomes includes technology and weber,1986. Included geography as another factor that influences change.

Level of Change in Organisation

The level of importance has changed to be in the following order(the most important people are at the top)
Customer
Front line employees
Middle level managers
Front line managers
Globalization
Globalization is a situation where no economy can be an island to herself and has to depend on other country.
Guillen, (2001), provide an excellent overview of current research on globalization. He saw it as 'the rapid increase in cross-border economic, social, technological and cultural exchange'. He saw globalization as far 'from a uniform, irreversible and inexorable trend. Rather it is a fragmented, incomplete, discontinuous, contingent, and in many ways contradictory and puzzling process'.
Barhan and Heimer (1998), Saw Globalization as going international, being multinational, and being globally connected.
Globalization brought about very big companies that are referred to as Transnational or Multinational companies.(companies that produce goods and service in more than one country.eg.Kodak, Coca-cola, Cadbury, etc.).

Economic Changes

Maddison, (2001).Showed long term economic growth, including growth over the past century. Total output showed a many fold increase in the 1990's for the world and most regions, with most of the growth in the 1950s and 1970s except Asia(excluding Japan) experiencing its main growth in most recent years.
In terms of Economics, international trade is higher than ever before leading to greater interrelationships among economies. And 'social protection and the welfare state plays an important role in ameliorating the impact of structural change arising from trade'(section 7).
Kuznets (1989), wrote that a source of growth is 'a high rate of accumulation of useful knowledge and of technological innovations derived from it' (p.8). This knowledge and technology, though can only be used alon