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ing is basically concern with exporting of products or services e.g. it very common that purchasing a chair from IKEA but in reality it will be imported from other countries or it parts will be export from other country but assembled in UK. Same if it is brought under discussion like computer and is accessories so it is clear those materials comes from India and software comes from china or Japan and product assembled in UK or other European countries.

This idea of global import or exchange nourish in the shadow of international marketing, because international marketing introduce such rules and regulation for international marketer like licensing to joint ventures and contracts between two parties.

According to (Sargeant. A, et al, 2002) that marketing is all about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Simply it will be quoted as marketing is all about how an organisation addresses its marketers.

Customer's needs are the starting point for marketing activity. Then the marketing manager tries to identify those needs and develop product or service, which satisfy customer needs through an exchange process.

According to chartered institute of marketing that marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability.

According to (Shaughnessy. O. J, 1995) that marketing covers those activities that relate the organisation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers.

Simply marketing is the debate in organisation is what to offer, to whom, when, where, how, and for how much.

Concept of marketing:

Globalisation of goods and services created more opportunities for the customers to choose among the products. But customer expectations from the product or service in the available market are higher, because they paid the asked price for the service or product.

It is the main duty of company that before launching any product or service they understand the needs of consumers in the market. When a company understand the expectation and needs of consumer by providing a product or service which meets the need of customer than marketer can develop a successful marketing strategy for the target market.

Customers: A customer is generally understood the person who make the decision to buy a product or service, which pays for it. The product or service purchased by one person but consume by another person. So it is clear that customer and consumer will be same person.

The terminology can imply something about the relationship between a company and its customer. Different customers within a market have different needs, which they seek to satisfy.

To be fully marketing oriented a company needs to provide a product or service in the market which meet the needs of each individual. For this purpose they positioned their product or service in the markets wh本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。