英语论文网

t and spread culture of each other. Therefore, it is curial to be accepted by the audience from other cultural background. Undoubtedly, film title translation is an important segment concerted, which is far from being explored. Film title musters the essence of the film wholly, and in some sense, a successful film title should be the one that can attract people to the cinema. A good translator should translate the film title in the base of the contextual adaptation, which reflects the culture surroundings of audience such as society current situation, religion and history. Those objective factors are in direct contact with acceptance and comprehension of audience. Actually, it is high time that film title translation should pay more attention to the contextual adaptation field. This paper makes a tentative study of Chinese and English film title translation with an attempt to formulate some practical theories and methods to explore film title translation. The film title musters the essence of the film wholly, and in some sense, a successful film title should be the one that can attract people to the cinema and that should become a great box-office hit. The intense rivalry of big film companies impels all film investors to pay careful attention to the international market. However, film title translation is a process to master the psychology and acceptance of foreign audiences. Namely, this process is a cruel segment to enter international market. The aim of translating film title is to inherit, that is to say, the translator should apply audience-oriented translation skills on the base of referring to film content in order to enter into the market successfully .The aim of film title translation lay the position of disseminating film . Translation is not just the process of language transferring, but the society phenomenon of culture exchange . [1]The great mission of film title translation is to incarnate the culture value and develop the understanding between different countries. Being a special and significant part of translation, film title translation has been piloted from many aspects, such as the angle of reception aesthetics, the perspective of skopostheorie and cultural perspective. A great portion of scholars keep their eyes on reception aesthetics which has often been taken as the theoretical background to analyze film title translation. Based on those theories, typical models are established aiming at providing the theoretical framework to guide film title translation. Those fruitful research contribute a lot to the work. However, till now not a single theory or theoretical frame has been set up to guide the film title translation, which is far from being explored in the past years. Contextual adaptation, a newly developed field in China, is adopted as the theoretical background of this paper and an audience-oriented English and Chinese film title translation approach is highly advocated. The reception process is a kind of Contextual adaptation, and the contextual adaptation significance of a literary work cannot be fully realized without the reader’s reception. Contextual adaptation provides us with a new perspective of the relationship between film and audience. Exploring the sources, types and styles of film title, this paper claims that translating film title is on the base of four-foundation rule: information value principle, culture value principle, aesthetic appreciation principle and business value principle. Ac