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The Features of Advertising Language And Analysis of Advertising English Through Classification(1) [3]

论文作者:佚名论文属性:短文 essay登出时间:2009-04-11编辑:黄丽樱点击率:33269

论文字数:5477论文编号:org200904112245231857语种:英语 English地区:中国价格:免费论文

关键词:AdvertisingAdvertising ComponentsAdvertising InformationAdvertising Media

misspelling are also representing in some phrases, such as: First of all, because now Yoplait is thicker. Second of all, because it’s creamier. Third of all, because it’s still 100% natural and really very good for you. Fourth of all, because to me Yoplait tastes better than all the other Yoyurts. And fifth of all, because…well, just because In this advertisement, the copywriter imitate the phrase “first of all” to create “second of all, third of all, fourth of all…”, which will inspire consumers’ imagination. In addition, some prefixes or suffixes like “super-”, “ex-”, “-er”, “-est” …etc, are often used to stress the high quality of the product. (3). Loanwords The most frequently used loanwords are French and Spanish. For example: Order it in bottles or in cans. Perrier…with added je ne sais quoi. The meaning of “je ne sais quoi” is “I don’t know what”. The purpose to use this simple French is to show the French flavor of this drink. The loanwords in some advertisement are good methods to express the exoticism of the products. (4). Contraction Because the advertisement fees are so high that it’s essential to use some contraction to cut short the length, and reduce the cost. To Let or For Sale Furnished Edinburgh Court, 426 Argyly st, 2nd floor, 1,630 sqft4 bedrooms with dining and living room, prive garage. Sale at 130,000. Rent 1,400. Tel, 38954 office time or 823748. This is an advertisement to rent or sell a house. There are many contractions, such as: st=street, sq=square, ft=foot, Tel=telephone. (5). Use of verbs Although the ultimate purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word “buy” in it. statistics show only two out of ten advertisements use the verb “buy” directly. On one hand, the advertisers try their best to promote their product; on the other hand, they don’t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful in advertising. The most frequently used 20 verbs and phrasal verbs are: Try, ask, get, take, let, send for, use, call, make, come on, hurry, see, give, come, remember, discover, serve, introduce, choose, and look for. Examples: Getting places in the business world is easier if your banker is there to meet you. --Security Pacific Asian Bank. We can give you a better view of investment opportunities from both sides of the Pacific. --City Bank. (6). Use of Adjectives The most frequently used adjectives are: 1.new 2. crisp 3. good/better/best 4. fine 5. free 6. big 7. fresh 8. great 9. delicious 10. real 11. full, sure 12. easy, bright 13. clean 14. extra, safe 15.special 16. rich (7). Use of Compound words There are lots of compound words in advertisement mainly because the element of compound words could be any part of speech, and has few limits in grammar and word order. The following are the main ways of word forming: adj+noun: short-term goal, high-fashion knitwear noun+adj: the farmhouse-fresh faste, brand-new v-ing+adj: shining-clean noun+v-ed: honey-coated sugar puffs, home-made adj/adv+v-ed: warm-hearted, perfectly-testured cakes noun+v-ing: a relief-giving liquid, record-breaking adj+v-ing: innocent-looking, fresh-tasting milk adv+v-ing: hard-working, the best-selling soft toilet tissue noun+noun: economy-size shredded wheat, a state-of-the-art cell sorcer adv+noun: up-to-the-minute sculling 2. English Syntax in Advertising (1). More simple sente论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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