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Abstract：As the world is getting increasingly globalized, advertisement is required to vary from culture to culture. advertising language is a special art form, which has profound cultural background and can be influenced by the tendency of the times. This paper investigates the Chinese and English advertising languages, and uncovers the culture differences in advertisements. This paper analyzes the differences from seven aspects: different thinking and writing way, different cultural psychology and values, different social customs, different cultural implication, political and legal factors, aesthetic mindful of consumer psychology and respect of authority versus respect of self-performance. It finally indicates some translation mistakes can be avoided by understanding the culture differences.
Key words: advertising language; culture differences; advertisement translation;

摘要:随着世界日益全球化，广告必须根据文化差异而随之调整。广告语言是一种特殊的艺术形式，具有深厚的文化背景，也会受到时代趋势的影响。本文探讨了中英文广告语，并揭示了在广告中的文化差异。主要从七个方面分析了文化差异：不同的思维和写作方式，文化心理和价值观的差异，社会习俗，文化内涵的不同，政治合法因素，消费者审美取向，英语毕业论文以及权威数据与自我成就的对比。最后指出了只有认识到文化的差异性，才能避免出现一些翻译错误。
关键词：广告语言；文化差异；广告翻译

Contents

Part One. Introduction....................................5
Part two. Culture differences of ad.........................5
1. Different thinking and writing way....................6
2. Different cultural psychology and values.............9
3. Different social customs............................11
4. Different cultural implication......................13
5. Respect of authority versus respect of self-performance...................................14
6. Political and legal factors..........................14
7. Aesthetic Mindful of consumer psychology.............15
Part three. Conclusion....................... ...........16
Bibliography............................................17

Bibliography
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Right through the Lotus: From the perspective of intercultural communication advertisement translation. Anhui University of Technology, 2005, 2
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Zhang Na. International Advertising Strategies of language differences and translation [J]. Awning Teachers College, 2005 5. P1-2
Hao Qinhai. Advertising Language and cultural content [J]. Foreign Languages Teaching, No. 2 P18 2000
Yun-Feng Gu. Language and cultural differences in the impact of advertising translation [J]. Ningbo University, 2004 2. P35
Tan Huiming. Cultural differences and international advertising translation [J]. Liaoning Institute of Technology, 2004, 2. P70-71
Yu Jianping: Cultural Differences on Word Meaning and Understanding of the impact of [J]. Chinese t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。