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Word-of-mouth, GCP should persuade its satisfied customers to inform other of their satisfaction.

Internal Marketing, motivate, encourage, give bonus to employees

Distributions

Up to now, GCP only provides service in Poland, in the future establish office abroad is a possible alternative should be accounted for because its potential customers are abroad. European countries like Germany, Czech Republic, Ireland could be the first countries GCP should come since they are locating in the Center of Europe and moreover, most GCP clients are operating business there. Yet, financial problem is its constraint as expansion its distribution. The expenses for foreign representative offices abroad

Marketing mix is the heart of marketing strategies, however there are several necessary strategies assisting and improving marketing mix. For a consulting firm as indicated in Chapter above, they are competitive strategy, strategic client-consultant partnership, organization strategy.

Competitive Strategy

Muller, (1991) stated 'Customer satisfaction is the only meaningful competitive advantage. The business with the greatest number of satisfied customers wins'. Therefore, GCP should gain competitive advantage through customer satisfaction. To identify the key drivers of customers satisfaction, GCP has to design a set of questionnaire and distribute to its customers. It means a marketing research is expected to organize to measure customer satisfaction. And annual client conference should be held to exchange views about GCP services.

It is not enough merely to measure customer satisfaction. It is also important to formulate and implement satisfaction targets. The uniqueness of GCP is embedded in its Project Department. It can provide package and professional consulting services to foreign investors in construction industry. Develop and improve this department will give GCP comparative advantage against other consulting firms, make customers satisfied with GCP services.

Besides, acquire marketing programs such as training staff, offering new package services, etc. also increase quality of consulting services and naturally make customers happy.

Finally, GCP must pay attention to develop its core competencies on the consulting skills, especially in construction project management.

Strategic Client-Consultant Partnership

In the consulting firm, maintaining good relationship between client and consultant is very important. Clients will put confidence in the company only if they trust their consultant. The personal relationship of two persons is the relationship of two firms

Consequently, GCP should educate its consultants to keep sound relationship with clients, to be cheerful, sincere, sympathized, patient, willing to help, etc.

Organization Strategy

In order to run the company effectively, an or本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。