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The wrong attitude toward the role of marketing strategy leads to poor marketing activities. Improve those marketing activities. Consulting Organizations should learn from foreign consulting firm, and step by step design and implement their own marketing strategy.

Marketing programs and skills are also very important. The necessary marketing skills by any consulting organization including consulting, communicating, negotiating skills etc.

Since the internal environment differs very much from company to company, the recommending strategies, therefore will be so general if consider all the consulting organizations are similar. Specific recommendations have to be given to certain company at the particular internal environment.

Pomeranian Consulting Group

The followings merely summarize proposal marketing strategy and programs that suggested in details in Chapter 3

Offer package services for foreign investors in construction and tourism industry.

The establishment of an information Department in order to provide both secondary and primary data to customers. The market research would also be conducted by this department

A flexible price policy should offer package price that can be paid following every period of the project.

Advertising, word-of-mouth tool and internal marketing activities should be implemented in GCP

Core competence of GCP is embedded in its Project Department, therefore develop this department will make GCP more competitive than other consulting organizations

Pomeranian Consulting Group should plan to keep strategic client-consultant partnership with the VIP customer in order to gain lucrative contracts in future.

Recruiting, training programs also should be organized in GCP to provide qualified staff for the company.

As a set marketing strategies and programs designed for GCP aims to achieve its final goal to be a market leader in the consulting field in Poland.

5.2 Conclusion

The current situation in the Consulting organization shows that marketing and marketing strategy is not considered as an important component of the company. In general, marketing activities and marketing skills in those companies are extremely poor. However, Consulting organization can still survive and develop since their close relationship with Polish authorities especially those are in foreign investment filed like Ministry of foreign affair and Ministry of finance etc. and they are much more cheaper than foreign consulting operating in Poland. Besides, the complicated administrative system and unclear, fast changing regulations in foreign investment have made foreign consultants difficult to find success. In particular, if there is no co-operation with local consultants, they could not access specific information that are vital for the successful operation. However, the Polish consulting organization is com本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。