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ganization strategy ought to be designed to attract,motivate, hire staff. For GCP, reconstructuring is necessary to improve its activities in providing information and enhance services to foreign investors in tourism, here is the suggested new structure for GCP.

The Information Department will be organized to conduct market research and marketing research as well as collect secondary data and it should be closed connect with Publication Department in order to exchange information. Most of services in Consulting firm are market research, so marketing research can be new service that can attract more customers both foreigners and Poles

The Project Department should be classified in three groups, architecture specializing in designing and preparing feasibility studies for construction projects, project management team in charge of consultancy in conducting projects or personnel management (recruiting, training staff for foreign offices), tourism team will tighter co- operate with American Tour Agent to offer consulting services for foreign investors in tourism. As the responsibilities and tasks are clearly defined, all departments and teams will run and coordinate well.

In the consulting firm like GCP, operation is the product. Without a successful and effectively run operation, GCP has nothing to offer to customers. It is the task of action programs to run marketing activities. Marketing strategies give the guidelines, implementing programs will transfer its objectives into reality.

Implementing and Controlling Marketing Strategies

Guiltinan and Paul, (1992), stated that one of the unique thing about marketing is the great variety of approaches that different companies use. Even firms in the same industries with competing product or service categories often use different marketing approaches. Marketing programs are the specific marketing decisions and actions that point out the marketing approaches.

To implement the above newly-designed marketing strategies some marketing programs have to arranged for GCP including offering package service to foreign investors in construction and tourism, promotion, restructuring organization and finance programs. At the same time marketing techniques and skills will also be suggested.

CONCLUSION AND RECOMMENDATION

The final purpose of this research is to give recommendation to the Consulting organization in order to improve their marketing activities.

5.1 Recommendation

The marketing activities in the consulting firm like all other companies influence both the external and internal factors. Changes of the external factors are the motivation to develop Polish market infrastructure which still is somehow poor compare to other western countries, to create a favourable investment environment for foreign investors who are the Consulting firm's customers. Changes of the internal factors affect directly on every marketing task in the Consulting organization.

5.1.1. External Environment

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