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s indicated in Table 4.3 there are a few threats to the Consulting organizations, yet consulting organization can not reduce all these, some of them are out of their own-control, e.g. legal framework, bureaucracy and corruption. The Polish Government should identify and solve these problems. The followings are some recommendations at the macro level that the Polish Government should consider to make its investment environment more interesting to foreign investors who are major customers of consulting organization:

Foreign investors always complain about the poor quality of Polish labour force who are unskilled and lack of international business experience. It is necessary to organizee trainning programs at the Government level. The Government Administrative office should take charge in organize and implement the trainning programs to Poles. The co-operation with other countries, non-government organizations such as Work Bank, UNESCO etc. it is very helpful to organize trainning program and sending staffs abroad or to gain experiences from abroad. These trainning vocational programs and study tours will improve the skills of labourforce significantly to make it more attractive to foreign investors.

Fast changing foreign investment regulations are also a constraint to foreign investors. Amend legal infrastructure and keep consistent in foreign investment regulations will make foreign investors more confortable in investing in Poland

Restructuring government administrative system to make it operate more effectively may lead to diminish bureaucracy and corruption.

The Polish government should think of a policy to reduce telecommunication rate, renting land rate and other services as well. Poland is now relatively expensive compare with neighbouring country like Czech Republic or Ukraine.

Last but not the least, to protest the right of the consulting organization and encourage fair competition, the government should be serious in closing all the foreign and Polish foreign consulting offices operation businesses without the proper licensing.

The charges of the above external factors will build a more favourable environment to foreign investors in Poland and to Consulting organization as well. However, to improve marketing activities inside the company, the internal factors are more important.

5.1.2 Internal Environment

The internal environment is different from company to company, therefore recommendations will be made to Consulting organization in general and then focus on Pomeranian Consulting Group whose internal environment was discuss earlier before.

PALILZ

The first and the most important element is that the managers at every Consulting Organization should change their attitude towards marketing, they should consider marketing as an essential function of the company. In most Consulting organization, they think that finance is a key success, they try to make quick profit but majority of them is short-term profit. Long-term profit definately will happen only if they think of and plan marketing strategy.